It’s no secret that video marketing is a powerful way to promote your business.
Most marketers fail to tap into video and miss out on a lot of potential traffic and sales.
Why? Because creating well-produced videos is difficult. Not everyone has the time, money, and skills to create marketing videos. So, they avoid videos altogether or use a video they found on youtube – which doesn’t exactly promote their specific individual marketing campaign.
Marketing with Videos
Here are some other surprising statistics;
- 74% of all internet traffic in 2018 will be video
- 70% of marketers report that video converts better than any other medium
- The brain processes visual data 600,000 times faster than text.
- 92% of mobile video viewers share video with others
YES, Video marketing is incredibly powerful. So if you aren’t using videos for your online marketing efforts, you really are missing out on a lot of traffic and conversions.
What is Video Marketing?
There is no doubt that video is the fastest growing sectors in online marketing. This has been greatly aided by the increased access to the internet and faster internet speeds and smartphones.
It was only a few years ago; people used their phone mostly to make phone calls. Today, improved internet speeds have people accessing the internet and social networking sites while they are on the move.
So it’s little wonder that smart marketers are focusing their efforts on creating a video. The right video, a shareable YouTube video that goes viral, could bring in massive traffic.