Write A Sales Letter


If you are going to spend time trying to market your products and/or services, then it is crucial to make sure your content, sales copy and marketing materials are up to the job. Learning how to write a sales letter is an important skill.Write a sales letter

All of us have come across sales copy in ads or on websites that are either outright boring, or downright confusing. And when we do, we seldom finish reading more than a few lines and rarely if ever, buy anything! 

Writing Good Copy

Writing powerful copy is an art, a skill, that can make the difference between success and failure in any business.

In order to excite your readers (potential customers) into action, copy needs to be clear, dynamic, and of course, interesting. It also needs to speak directly to the reader and as they read they should be swept along with your words. The text should flow with life and movement and if written correctly, and directed at the right audience, the words should ignite a fire in their soul for what you have to offer.

Ask yourself this question – Why are you still reading this? 

The answer is because this copy has been presented in an engaging and dynamic way, that peaked your interest. So, if you want to know how to write a sales letter…

Let Me Show You

I want to show you how you also can use these techniques with your own content. I going to tell you how you can write dynamic copy that will reach and speak directly to your target market, and encourage and motivate them to take action.

I going to reveal my exact copywriting strategies to you, so that you can reap the benefits of this valuable skill, and using this (priceless) knowledge to improve and re-energize your own business profitability, by generating increased sales for your products or services. 

Not a Good CopyWriter Or Can’t Write?

Whether you’re a blogger, a niche marketer, an affiliate, a list owner, a product creator, a paid advertiser, an eBay or amazon seller, or just a newbie starting out, you know the value of good sales copy. But, creating powerful copy can be difficult.

Write a sales letterWords should have power, meaning and trigger an emotional response.

It’s your job as an intelligent marketer to pick the right words, arrange them in the right order and combine them in a fresh way that gets people emotionally involved in your copy and wanting to buy your product or service as a result.

Easier Said Than Done – Right?

Yes, it can be hard if you don’t know what you’re doing, but if you’ve been online long enough and had great success, then it has become second nature. You can almost ‘feel’ what works. 

In fact, if you were to outsource the task and get a professional sales letters written you would discover that it’s not cheap. If you’ve got multiple products in several different niches that you want to put online, you’ll easily run up a bill in the hundreds of dollars in copywriting fees alone. And even then, you might still need to tweak it and make a few more edits.

This is where my time-saving, headache busting, special offer comes in…

What If…

What if, you could download some Done-For-You’ sales letters targeting the most lucrative niches online. 

What if, you can get your hands on over 100 professionally written sales letters covering the most profitable niches. With just the right blend of emotional triggers and psychological persuasion that will keep your readers engaged. 

What if, that allowed you to substantially reduce the time you spend researching your niche and eliminated the need create your sales copy from scratch or to outsource it. Yet, still maintaining the quality of professionally written content.

100+ Done For You’ sales letters

One Hundred Professionally Written Sales Letters

You’re getting much more than just ‘sales letters’. You’re getting the blueprints to over 100 of the hottest niches online that activate the ‘buying mode‘ in your prospects. You’ll be able to enter into competitive niches with more credibility and a greater understanding of your market.

Email messages will be easier to compile, ads will be quicker to write, and products will be much easier to market to your readers. Ultimately your sales results will show you the proof.

Multiple Uses

These profit-pulling sales letters actually have multiple uses. Let me give you some real life examples where these done-for-you sales letters and an auto-responder can come in handy…

You want to enter a new niche that you know is profitable but you have no idea how to put together a sales letter or a landing page that makes you sound like you know what you’re talking about.

You’ve bought private label rights to some digital products but it didn’t come with a sales letter. With these prewritten sales letter you just locate the niche and swipe some of the content and use it to build a landing page and start to getting your products sold.

You want to build a list in your particular niche, but are still not quite sure what your audience wants, or what their problems are, so you can address them. Read the sales letters to help you gather ideas and then use those to write an irresistible squeeze page that talks directly to your reader. People will happily sign up to someone who understands them and offers a solution.

You want to build a relationship with your readers and to be seen as an expert in your niche but you have no clue what to put in your autoresponder email sequence. Swipe the bullet points from the sales letters to find out what the main problems are and you’ll be able to write a mini lesson around each problem.

You want to promote a product from ClickBank that it has a high gravity score, and a recurring back-end. But don’t know how to promote it? Use the sales letters to help you put together a landing page that conveys a sense of understanding to your readers and then recommend the ClickBank product.

You want to write engaging articles to help promote your product but you don’t know what to write about. Read through the sales letter and look for areas that can be easily expanded on. Combine that with an effective title and you’ll have fresh new content in no time.

You have some idea of what to write, but don’t know how to structure your sales letter in an effective way. Use the pre-written sales letters, as a template to speed up your creative progress.

The list goes on…

Here’s What I MeanWrite a sales letter

100+ Done For You’ sales letters

What Your Readers Want

They want your copy to be engaging and interesting. You want to educate your readers and give them a reason to want to continue reading what you have written. You need to have the readers best interest in mind and your offer should provide a solution to a problem that your readers have.

If you want to sell somebody, something, you first need to establish a relationship,  you need to offer value first, in order for them to want to read more. If you want them to subscribe and receive more information from you then you need to give them a powerful reason to give you their email address.

That’s Not All

Your content (your entire website in fact) should NOT be too general. A lot of websites try to please everyone, but that can’t be done. Your copy, the marketing and your website, should speak directly to your reader. The reader wants to feel that you are talking directly to them and that you have their best interests at heart.

Otherwise, you run the risk of isolating your readership because it may be perceived that you are talking to no-one in particular, which is almost as bad as writing for the wrong audience. In either case, inaccurate targeting will negatively impact your conversion rates. 

Once you have the words and you understand that no-one will buy anything, until they see the ‘WIIFM’ which means What’s In It For Me. You can use those words to show them that you mean business, by outlining the benefits of your product, or service in such a way that it clearly spells out what’s in it for them.

What You Want

Your website should be both user and mobile-friendly, and contain engaging, quality content. You also need a clear and concise call-to-action, otherwise your copy won’t convert. Readers may want to purchase your offer, but if you haven’t made the opportunity, or means to do so easy for them, then they simply won’t buy. Write a sales letter

Make your call-to-action clear, concise, prominent, specific and compelling. Provide the information your readers need, so they know exactly what you want them to do next. Make sure it is very easy for the reader to purchase when they are ready to do so.

Making It Easy

Why try and reinvent the wheel, or come up with your own unproven or tested content. When you can start with these pre-written professional sales letters, as a template to speed up your creative process.

Keep in mind that just getting one of these sales letters written by a professional copywriter could set you back $200-$300. And you’re getting access to over 100 professionally written sales letters.  

Now there’s nothing stopping you from entering multiple niches and creating a steady source of income.

Things just got a whole lot easier… and cheaper too!

100+ ‘Done-For-You’ Sales Letters For $10


If, you have enjoyed this post “Write A Sales Letter” please feel free to share socially or leave a comment below.Write a sales letter

If you leave a comment, I will reward you with a free PDF copy of book; ‘List Building Success Secrets’ – Also availble on Amazon

Peter V Crisp

If you are just getting started, then you will want to build a list. Yet you may not know how to actually do this and this is where most people get stuck, right at the beginning… Without a strong list, you won’t have a stable source of online income”. 

You can get this book in exchange for just leaving a comment!

Write a sales letter

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  • Eugene

    Thank you for this post. There was a lot of good information here. I was particularly interested in the part where you mentioned the landing page. Do you have an example that I can see where you are promoting a product from Click Bank through a landing page you created?

    • Peter

      Hello, Eugene.  Almost every page and post on my site is a “landing page” in terms of specific keywords or a product being promoted. So take a look and select your example of choice and see how I go about engaging my readers and them promoting a product. Thanks for your comments. :). 

  • carlos

    Wow Peter, you write beautifully. You are absolutely qualified to talk about the power of words. I normally skim through articles but you definitely had me hooked. I have a long way to go with my writing but I’m sure that I can learn a lot from you. That’s why I’m taking the plunge and leaving this comment. I can’t wait to take a look inside your book.

    • Peter

      Hello, Carlos  A PDF of my book is on its way to you, so watch out for it in your inbox. Thank you for your comments. I try to write every day (not post everyday) I write a draft form first and add a sentence or a paragraph each day then at the end of the week I look to see if I have enough for a post. Its like going to the gym a little each day is better than a large burst once a month.  Enjoy the book 🙂

  • Judy

    Wow Peter, so much information and so well presented. I love your site and have bookmarked it to go back to when I am not so tired as I feel right now. I need to have a clear mind to get the maximum benefit of all that you have written on this site and I plan to check out your other posts too. You have really wet my appetite for more. I can’t wait to reconnect and read some further. In the meantime I would love a copy of your list building secrets.
    Thank you for an inspirational and highly motivating post

    • Peter

      Hello, Judy.  A PDF version of my book List Building Secrets is on its way to you so check your inbox. Thanks for your comments and I am pleased you have enjoyed reading my post. 🙂 

  • Furkan

    I actually have a budget and I think that I can hire someone for it since it looks like this takes time. You mentioned about hundreds of dollars. I actually want to know a bit more. How much should I spend for decent writings? Or should I just write these myself?

    • Peter

      Hello, Furkan. Thanks for your comments.

      You can get your hands on over 100 professionally written sales letters covering the most profitable niches. With just the right blend of emotional triggers and psychological persuasion that will keep your readers engaged. You can substantially reduce the time you spend researching your niche and eliminated the need create your sales copy from scratch or to outsource it. Yet, still maintaining the quality of professionally written content. You can all this from my link here: 100+ ‘Done-For-You’ Sales Letters For $10

      Watch out for the eBook that is coming your way. 🙂

  • Mat A.

    Thoroughly enjoyed your article on writing a sales letter and your entire site in fact. It’s easy to tell you are successful at what you do and have a lot to offer folks.
    I totally agree with you regarding how captivating copy makes all the difference in the world. These days communication is a lost art and it’s wonderful to see someone still advocating for it.
    I think you are providing a great resource online. What do you find has been your most popular seller?
    Best regards,
    Mat A.

    • Peter

      Hello, Matt. Pretty much everything sells well. Perhaps it’s the content and quality of the writing… lol. Thanks for your comments and I am pleased you have enjoyed the post and found it of value. I trust you will enjoy the ebook that is coming your way. 🙂

  • moderngeomancy

    In this day and age, having a good product is only half the battle fought, the other half is marketing. Sales writing is important to engage readers long enough to get them interested in the product. My previous online business always met challenges with advertising and marketing, and god knows how many hours I had spent writing the sales letter on my landing page. Employing others to write my sales letter would definitely allow me to better spend my time elsewhere!

    • Peter

      Hello, Moderngeomancy. Yes, Writing a sales letter can be time consuming and frustrating. Which is why I have put this program together. 

      So, if you can get your hands on over 100 professionally written sales letters covering the most profitable niches. With just the right blend of emotional triggers and psychological persuasion that will keep your readers engaged. These profit-pulling sales letters actually have multiple uses. So, you can use them again and again in different areas of your business, from writing content to sending out emails.

      Thanks for your comments and I trust you will enjoy the ebook that is coming your way. 🙂

  • Derek Marshall

    Hi Peter,

    Great site and great article. I am not so much looking for how to write a captivating sales letter as such for the subscribers to my niche site but more of a lesson or some help on writing captivating emails as I do need to improve that skill.

    What I want to do is write emails that bring the reader to my site where they can get more information and read the content.

    Do you have any resources or help?

  • I have enjoyed reading several of your articles. Your writing skills are wonderful and very captivating. Thank you!

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