What is the Best Keyword Tool?

What is the Best Keyword Tool?

This is an often asked question and one that has a multitude of answers depending upon the motivation of the person answering the question. Sometimes the most popular tool is not always the best because ‘popularity’ of something is not always the same as being ‘the best’. In addition the question must be tempered with “best for what?


What is the Best Keyword Tool?One of the most popular keyword tools is Google’s Keyword tool now called Google Keyword Planner and as it’s free and made by Google, it makes sense that many people use it. Although it is a hassle for new users to set up since it requires having an AdWords account.

However if you do a Google search on popular keyword tools  you will get a list of other names like, MOZ, SEMRush, Wordtracker, Ubersuggest, SEO Book, Keyword Discovery, SpyFu, and others. But you get the idea, there are plenty of “popular” keyword tools. But the question remains what is the best?

Now I haven’t personally used all the keyword research tools listed above, other than Google Keyword Planner (but I have researched them all). So I can’t claim to be an expert at which is the best. However I can claim to use a particular tool (not listed above) that I think is the best because it get’s me page one rankings.

Take  a look at these recent screen shots. 

What is the Best Keyword Tool

This was for a post I wrote that directs the visitor back to a page on my website. To see the actual content of the particular page you can view it here

Most keyword tools

Knowing the words your target audience searches for online is important and all keyword research tools can find these words and often other frequently used keywords in your niche or industry that you may not even have thought of.

Most keyword tools give you the search volumes, pretty graphs, charts, and lots of interesting numbers, in fact so much other data that more often than not the amount of information often tends to overwhelm most people. In fact most keywords tool give you way-too-much information that you don’t really need and is actually irrelevant to getting you a page one ranking.

Here is another screen shot of a couple of posts I wrote that also hit page one. Again this post directs the visitor to my main website. (See screen shot below):

What is the Best Keyword Tool

The keyword research tool I used allowed me to select low competition keywords that have high traffic and I was able to write content using those specified keywords and get ranked on page one within a few hours.

Not all the key words I selected necessarily had high traffic but they were words that I could get a page one ranking for.

Here’s another post I wrote that also ranked on page one. (See screen shot below):

What is the Best Keyword Tool

You can also view this post here

And if you are thinking this is was just a ‘lucky break’ Here is another screen shot that shows more of my pages, for this particular website, that have page one Google rankings.

(Screen shot only shows 8 due to space, but there are actually 14 page ones and 5 page twos then some others on pages 3, 4, 7  etc)

What is the Best Keyword Tool

What is it?

So what’s the special Keyword research tool that makes ranking so much easier. It’s probably one you may not have heard of because those that have it, probably like to keep it quite, because it’s so powerful. It’s called Jaxxy and you can read more in my review on it here.

See My Review Here.

To often people waste their time, trying to get their website to rank on a page in Google where it can get traffic after they have it posted online. There is little point in trying to optimize your website content for words or phrases that will not generate traffic because there is too much competition for the particular word or words they are using . Yet this is what many people attempt to do and they struggle to get rankings in Google. 

Having a keyword search tool to do competition analysis in a simple and easy to understand manner is important if you want to get a good ranking in Google. Why is this type of Keyword research so important  Because you want don’t leave behind valuable low competition words that your target audience is hungry for.


It’s a bit like fishing. The fish are actually attracted to your bait, not your boat. It’s not about knowing where the fish are, or how many of them are under the water. Rather it’s about knowing what type of bait the fish are looking for and ‘eating‘ and this means you stand a better chance of catching a fish.

All to often people like to build their own bait and throw it into the water and hope to attract fish. Keyword research allows you to ‘look beneath the water‘ to see what the fish are already being attracted to.This is called organic keyword research. Finding the words that people are already searching for is a great way to understand the type of bait you need to start catching your fish.

The Right Tool

Having the right tool for the job is going to make getting good rankings easier and your business more profitable. Doing keyword research to find the best words is the best and most profitable thing you can do. Finding  the best Keyword tool would also be very extremely helpful if you want to get on page one.

Read the review of this keyword research tool and see how it will work for you.

Key Word Research Tool REVIEW

If you like this post share it, leave a comment or ask a question below;


  • RuthM

    Wow, you have done amazingly well with your page rankings. Do you put this all down to the tool you suggest. I do always hear people talking about the google keyword tool but it is missing some key aspects, I know what you mean.

    I am seriously impressed with your rankings. How long have you been working on your website? Is this a factor of your ability to rank so well?

    • Peter

      Hello Ruth Of course content and time is important but I really didn’t get traction until I started to use the Jaxxy Keyword tool because it gave me the way to find and ‘low competition’ keywords and phrases. Which is a different idea to finding high traffic keywords which other keyword tools focus upon. Thank you so much for your feedback 🙂

  • Nate

    Hi Peter,

    Useful post, I had a free account with Jaaxy that I signed up for a few months ago.I really liked it, at the moment I haven’t needed anything as in depth so I’ve stuck with some of the free keyword tools you mentioned.

    I know with the free version a lot of the features aren’t available, what are the key functions you get over the free version when you pay for Jaaxy?

    • Peter

      Hi Nate If you are happy with the free version the by all means continue. I upgraded because I found I was using it more and more and the thirty free monthly searches wasn’t enough for me so I needed to upgrade as I am always looking for keywords as I research the articles I write. It’s quicker and has no search limits if you are ready to go to that stage. I love it. Thanks again for your feedback 🙂

  • Tempest

    Finding the right key words is definitely an important yet tricky process, especially for me. Thank you so much for all the tips and advice. This was exceedingly well done. I’m glad I came across this, for you discussed everything I could possibly need to know. Also, your site looks very nice and wholesome. Certainly going to have to bookmark this.

    • Peter

      Thank you Tempest, pleased you found it useful. I use this tool a lot and it certainly helps me to rank well and I have tried a few keyword research tools before but this on is definitely my favourite because it is easy to use and very powerful when it comes to getting RESULTS. Thank you for your feedback 🙂

  • Viljoen

    I never knew Jaaxy existed before I have went through this article. I then used Jaaxy to see with what it came up and I was surprised.

    So many people do not look at the amount of competition for a specific keyword and this is very important data. I know that it is also important to know about the quality of competition, but there is also a high correlation between the quality and the quantity.

    • Peter

      Hello Viljoen. Yes that is what makes Jaxxy so powerful as its underrated / unknown by many and inexpensive to compared to many others and best of all it works. Thank you for your comments 🙂

  • James

    Keyword research is probably the most important thing to get right in this business.

    Without the proper tool to get you the right information you are never going to get your posts to rank well.

    I have used Jaaxy for months now and will always have it in my online business arsenal.

    Great review!

    • Peter

      Hello James I totally agree with you about the importance of Keyword research and that’s way I made that post. I appreciate your feedback 🙂

  • khan

    Hey Peter,

    Great information about your success with this great Jaaxy tool. Peter how would you think the role of keyword research in Google rankings. There are so many Keyword tools out there and some are free so how would you stand tall Jaaxy among others.

    Thanks again for providing great information.

    • Peter

      Hello khan Yes there are free keyword research tools that are out there (although limited in what they can do) Jaxxy gives you powerful information without any unnecessary data that doesn’t help you to target your audience. Or perhaps I should say it helps you to find a target audience. What I like best is its simplicity and accuracy. Thanks for your comments. 🙂

  • Jay

    Those are some impressive search results! Keyword research are two words that used to make me cringe! It’s something I’m honestly just getting the hang of. I’ve been using a tool on Wealthy Affiliate to do my keyword research but I think I might give jaaxy a try. Your review makes the investment seem worth it… Being on page 1 of google is $$!

    • Peter

      Hello Jay Firstly thank you for your comments and secondly for taking the time to read my post. I love Jaxxy it is truly a powerful tool and I am sure you are going to love it too. Enjoy 🙂

  • Travis

    This is a good article. I have found that all most of those keyword tools you mentioned as being popular steal the stats of Google. Maybe steal is too strong of a word, but they depend on Google to deliver the results. None of them seem to be very accurate and they do not offer much extra that would make you want to pay for the services. Yet, so many people pay the unnecessary subscriptions anyways. I have a Jaaxy account and I like it a lot, especially the power it has to get articles ranked so well.

    • Peter

      Thank you Travis for your feedback and I agree with you about the other keyword research tools they also can give you all sorts of irrelevant data that we don’t need. Like you I find Jaxxy awesome. 🙂

  • Angel

    Hands down, I rest my case Jaaxy is the best.
    However, while you might have trouble getting new Blog Post Article Ideas to write about, I suppose the best one you can consider helping you with that would be Ubersuggest.
    Oh I did not realize there was such a thing as Google Keyword Planner until I read about it here mentioned in your Blog Post Article Peter.
    Well, thanks to you I learned something new. 🙂

    You are a natural passionate blogger, I look forward to learning more and expanding upon my own expertise with such topics in the future. 🙂

    Wishing you all the best with your online accomplishments far and near above and beyond the horizon,


    • Peter

      Hello Angel. Yes I totally agree with you JAXXY is an awesome tool and it helps me so much thanks for your comments. and best wishes to you to. 🙂

  • Brok


    Great post on Keyword Research. It’s an extremely important part of content marketing and is going to lead to much better rankings and traffic to your site.

    I’ve never heard of Jaxxy and usually just use the Google Keyword Planner.

    I see that you’re getting some great rankings using the tool.

    Are there any fees associated with Jaxxy? Also does it have any features that let you look at past searches that you’ve made. I like to be able go back and check results again.

    Thanks in advance,


    • Peter

      Hi Brok. To answer your questions, yes on both counts although you can use Jaxxy free with their trial version to make sure it’s what you want. Give it a try I’m sure you will love it.

      Powerful yes and it gets you the results that other keyword tools do not. You can go back check results and it even allows you to store your keywords lists and searches. Thanks you for your comments. 🙂

  • Yuko

    Hi Peter,

    I was a free member of Jaaxy for a while. I am very new to online business and did not quite understand the importance of keywords until recent.

    Now I have upgraded to a paid member and began realizing how valuable the information Jaaxy provides is. I could quickly come up with several keywords that I can write articles about. I am especially impressed how easy it is to use Jaaxy. I have not tried any other keyword tools, but I feel I don’t need to.


    • Peter

      Hello Yuko You are one of the lucky ones who found the best on straight away and yes ts an awesome keyword tool and certainly helps to get high rankings i google if you knpw waht you are doing Thanks for your comments 🙂

  • Sylvia

    Hi Peter,
    What an awesome article about keyword search and the best use of it, as well using the best tool for it called Jaxxy.
    I have used jaxxy in the past and I have to admit I really loved it. I also tried using other keyword search tools and got actually more confused than enlightened by it, if I may say so.
    I guess everyone has to do some experimental work first before admitting to the right help.
    I really liked reading your article, it also was for me kind of a recap training session. 🙂
    All the best

    • Peter

      Hello Sylvia Thank you for your comments Yes Jaxxy is an awesome keyword research tool and probably the most under-rated keyword tool there is. I love and most people who use it do as well Thanks for your feedback 🙂

  • Kevin

    Hi Peter! This is a really good article and I couldn’t agree with you more about Jaaxy! In my experience, for the price, there isn’t another keyword tool that compares. I really like using Jaaxy for checking my website rankings. Since it keeps a history of previous searches, I can go through my keyword list in no time.

    • Peter

      Hello Kevin yes Jaxxy is an awesome tool that many people don’t know about. It certainly works for me. Thanks for your comments 🙂

  • Vic

    I have wondered what the best keyword tool is for quite sometime. I have personally used Jaaxy with good success.
    Clearly it is very important to research keywords for poplar searches and low competition.
    I love that Jaxxy has the SEO score to help decide the value of your keywords.

    • Peter

      Hi Vic Yes Jaxxy is pretty cool. Its easy to use and you don’t get loads of irrelevant data that you don’t need Thanks for your comments 🙂

  • Chris

    Hello again!
    I just wanted to pop back here and thank you for the top recommendation you’ve given me with Jaaxy!
    I signed up for the free version and quickly upgraded when I saw how effective the competition parameters were – what an excellent tool!!!!
    Thanks so much for introducing me to it – keyword research is now a five minute job 🙂

    • Peter

      Hello Chris You are most welcome and I’m sure you will just love it and if for any reason you have a question (although it’s pretty straight forward and they have excellent training for those who want it) I am happy to help out. Thanks for the feedback 😉

  • Randy

    Hey Peter
    Impressive results, I have tried Google keyword planner and it is basically for adwords campaigns and only gives you one useful metric, monthly traffic. I have not tried the other keyword tools but I do use Jaaxy and it is awesome. It gives you the data you need plus a lot of other useful tools. By the way I loved your fishing example. That is a perfect analogy.

    • Peter

      Hey Randy Thank you for your comments and yes the fishing analogy sums it up well I thought and yes I agree (of course) that Jaxxy is awesome it helps me get quite a few pages ranking on page one (over twenty actually) but lets not tell too many people… ha ha Thanks again for your comments 🙂

  • Jovo

    Many thanks for such a thorough introduction into keyword search and for presenting Jaaxy as the best keyword tool. From your own successes in Google ranking, it is obvious that it served you well. I used Jaaxy only for a short period, for 30 free searches and I can say I was delighted with it, so I can only confirm what you are saying. But unfortunately I cannot afford it as a premium member. Presently I am using Keyword Tool and Wealthy Affiliate. How would you compare it with Jaxxy?

    • Peter

      Hi Jovo, Yes similar it just takes a bit more work and time to get the information. I was free to at first and when I realised the value I used it more and more oftenand now can’t do without it. Mind you I publish a new post each week so am always researching keywords. I’m not sure whether I publish because of the keyword research or because keyword research helps me publish. Thanks for your comments 🙂

  • Chris

    I’m glad I stumbled across this article – I have a question regarding keyword research that has been bothering me for quite some time now.
    I currently use the google keyword software ( as it’s free! ) but I find that the competition factor is always off with it. What tool would you recommend for zeroing down on this competition side of things?

    • Peter

      Hello Chris To answer your question Jaxxy is perfect and in my opinion the best at zeroing in on the competition side of things. I never have trouble ranking on the low competition keywords. Also in terms of using it for free that is an option too as they do have a free trial where you can do 30 searches a month for free.. Thanks for you comments 🙂

  • admin

    If you ask any website owner what their major headache is? He or she will tell you that it is how to get his or her website rank on page 1 of Google where it can generate traffic once an article is posted online. The very first beginning of getting ranked is what you have discussed in this your post. Once you get this right every other thing will fall in place. Jaaxy is a great tool for this purpose. Thank you for this beautiful write-up.

    • Peter

      Hi Admin Yes I agree Keyword research is a major headache for many but as you say Jaxxy solves all that and together with the right strategy getting on page one of google is not so difficult. Appreciate your comments 🙂

  • Andrea

    I have tried Jaaxy and really enjoyed using it, eventually I want to sign up for an account.

    Have you tried Long Tail Pro? I see it promoted all over the place! I had never even heard of Jaaxy until recently.

    I tried Long Tail Pro and I found it useful, but I like the interface of Jaaxy so much better.

    • Peter

      Yes I have tried a number of keyword tools but really i like Jaxxy best because its simple to use and you don’t get a lot of irrelevant data that you don’t need. Plus I get great results from using it as you can see ha ha Thank you so much for your comments 🙂

  • Leese

    Jaaxy is incredible. I’ve been able to find a lot of keywords that I will be using in the future that have very good potential to rank. It’s the most in depth and valuable keyword tool that I have come across and I’ve learned a lot through using it.

    The fact that you have so much success to prove through Jaaxy shows how great it is and how well it works. It really is a goldmine for marketers and those looking to get their content out in front of real people.

    • Peter

      Yes it is a very underrated keyword research tool, perhaps we shouldn’t be telling too many people ha ha… No not really there is so much opportunity and 3 billion internet users that the potential keywords are unlimited. Thank you for your feedback and I am pleased you are having success using Jaxxy too 🙂

  • Ashkan

    I enjoyed your great detailed article about keyword tools. I totally agree with you that beside the fact that some tools are more popular, there are other tools with more usage and better functionalities.
    Jaxxy is my favourite keyword tool too. It has a great user interface and it simply works! These are what a good product needs.
    Thanks for your informative post 🙂

    • Peter

      Yes popularity is not necessarily a measure of what works the best for the purpose required. Perhaps it’s a good thing that Jaxxy is NOT as well known as some of the other tools because it gives a great advantage to those of us who use and know about Jaxxy. Like you, it’s also my favourite tool because as you say it works! Thank you for leaving a comment 🙂

  • Colton

    Hey Peter,

    I’ve been using Jaaxy for quite some time and my traffic has increased tremendously, I wanted to stop by and say thank you for sharing it with me, it has absolutely changed my business for the better! 🙂

    Google’s keyword tool actually puts me in shock and awe every time I think about how they don’t share all of the most important metrics when it comes to keywords and seeing if you’ll be able to rank for them. Why wouldn’t they share that information?

    Oh well, we got Jaaxy 🙂 Cheers!

    • Peter

      Yes totally agree Jaxxy is awesome. Google don’t tell you because they want to sell adwords and other packages to their customers. Jaxxy is simple and powerful and you are getting good results too so you and I know it works. Thanks for leaving a comment 😉

  • KimW

    HI Peter!
    Success right at the top of the page really sets the tone for this article. I think you have gone a long way to get your reader’s attention by showing the screenshots of actual results rather than just saying, “Do this because it works.”
    I’m still new to this game and have done some of the free searches with Jaxxy, but I haven’t made a formal commitment. I know one school of thought is that you spend money to earn money… and to an extent, that is always true. I’d just like to start earning something before I jump in with too many monthly commitments.

    I’ve used dmoz, and that is actually a pretty cool tool. Ultimately, I suppose it depends on the time and energy we spend on the key word searches. I am learning.

    Thanks for sharing your secret to get page one results!


    • Peter

      Hello Kim thank you for your comments. Yes Jaxxy is an awesome tool, simple to use and not overly complicated with features you do not need. I originally used the free version but once I discovered how effective it was in getting high google rankings I got the pro version and haven’t looked back. The training from Wealthy Affiliate completes the package with the education on how to find the ‘low hanging fruit’ in respect to keywords. The results you have seen from the article you have commented on. I now have over 19 page one rankings using this tool so I am pleased with that. Thanks again for your comments. 🙂

  • dmlansing

    Wow, it is amazing that you are getting a lot of no.1 rank in the Google Search page one! You are pretty much like an SEO expert already. If I may ask, do you just use Google Keyword Planner and Jaaxy separately or do you use a combination both keyword tools?

    • Peter

      Hello dmlansing. Actually I only use Jaxxy and I use it as per the training here at Wealthy Affiliate. I go after the “low hanging fruit” and research the keywords and then write engaging content that get comments which also helps the SEO ranking. I have success with this keyword tool because it is simple and easy to use and does not have lots of unnecessary data that is irrelevant. All those number on page rankings also helps to rank my main webpage higher also so its all good. 🙂

  • San

    Hello again Peter,
    Your article is well written and it shows proof just how powerful JAAXY is when it is learned and used properly.
    I myself do not use JAAXY, I prefer the content driven method of gaining traffic. While I will agree with you, keywords are important, Content will always be king with me.
    If I do decide to go with a Keyword tool it will be JAAXY, I have used it in the past and it does great, especially the Enterprise level.


    • Peter

      Hello San Oh yes Jaxxy is the ‘ONE’ it certainly helps me get high rankings on Google, usually page one but not every time as some words are particularly competitive. Thanks for your comments 🙂

  • Nnamdi

    Hi, you are really spot on with how things have gone bad because politicians and the high and mighty have turned things upside down. By making the system to be top to down instead of down to up. Which I think, as you rightly stated is responsible for the collapse of stock market and the rest. But I am happy that some measures are being taking to reverse the trend. Thank you for this wonderful post.

    • Peter

      Hi Nnamdi Thank you so much for your comments. Yes the world certainly has changed ( and not for the better) Politicians are no longer serving the people and we need to take responsibility for our own prosperity because that have failed us. Wealthy Affiliate gives us a shot at creating our own online business if we do the work and learn the lessons we will have our salvation. Thanks again for your feedback 🙂

  • Brandi

    Results, in the form of your keyword tool leading to page one rankings, to me is the best indicator of a great keyword tool. Love the fish analogy, really brought the idea home for me. I’m really looking forward to trying out Jaaxy in the near future, thank you for the recommendation.

    • Hi Brandi. Yes Jaxxy is an awesome tool very under-rated because not many know about it but its powerful as yu will soon see Thanks for your comments ;0

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