What is a Keyword

What is a KeywordWhat Is A Keyword

A Keyword is the most important word you will ever write on your website.

Having the right keyword or keywords are crucial to having content rank on Google.

A page one ranking typically gets 42% of the traffic for that keyword.

If your content, is not ranking within the first ten pages of google, irrespective of how great it is, no-one will find it and you will get little, if any traffic.

Too often people waste their time, trying to get their website to rank on Google using keywords or phrases that will not generate traffic because there is too much competition for the particular word or words they are using.

Keywords are Your Path to Google Rankings 

There is little point in trying to optimize your website using keywords that are highly competitive unless you know what you are doing. Yet this is what many people attempt to do and they wonder why they struggle to get rankings on Google.

If you think of getting traffic to your website, in terms of a fishing analogy then you will realize that when it comes to catching a fish. It’s not the size of the boat or the type of fishing gear you use. (Those are nice to have but they are not the most important). There is something else that ranks far higher.

What is a Keyword


Just like fishing, the fish are attracted to your bait, not your boat. It’s not about knowing where the fish are, or how many of them are under the water.

Rather it’s about knowing what type of bait the fish are searhing for and ‘eating‘ and once you understand that, then you stand a better chance of catching, not just one fish, but many fish.

All to often people will just build their own bait and throw it into the water and hope to attract fish.

Keyword research allows you to ‘look beneath the water‘ to see what the fish are already being attracted to. This is called organic keyword research. Finding the words that people are already searching for is a great way to understand the specific type of bait required to catch the fish.

Having a keyword research tool to do competition analysis is important if you want to get good page rankings. Finding valuable, low competition words that your target audience is hungry for, makes you a more successful fisherman.

The Right Tool

Having the right tool for the job is going to make getting great rankings easier and your business more profitable. Doing keyword research to find the best words is the best and most profitable thing you can do. Finding the best Keyword tool would also be very extremely helpful if you want to get on page one.

Once you have discovered your keywords or keyword phrase, it’s important not to overuse them. First, make sure your keywords makes sense. Second, use it in your title, then use it in your first paragraph and write naturally around it and then maybe again in the last paragraph. That is all you need to do.

To find out more about locating great keywords and how and where to use them and finding the best tools, see the page Keyword Research Review


Let me show you some evidence of getting a page one ranking using the information I am about to reveal to you.

Look at the two screenshots below; These are all for postings on this very site. (Online Affiliate Wealth.com – as of October 2016)

These show the keyword(s), the URL, the position and then page number and the date;

What is a Keyword

And just to show you it’s not only a few posts, here’s the next screenshot that  shows another 10 page one ranked posts. A total of 21 pages ranking on page ONE of Google. 


What is a Keyword

Peter V Crisp

That’s over TWENTY page One Rankings and there are also lots more on, page two, three and four etc but for reasons of space these screenshots will give you the general idea, which is that I know how to get ranked on Google! 

And I’m not even a Keyword Expert!

So How Do I Achieve This?

There really is no big secret. I just got an education from Wealthy Affiliate and discovered a proven Keyword research tool that works!What is a Keyword

I also utilized an awesome keyword research tool called Jaxxy and with this tool it allows me to see the competition for the specific keywords and how well it will rank in Google.

I then select the keyword phrase and write content around the keyword phrase knowing that it will rank well. If I can do this, then so can you, once you have the ‘know-how‘ and access to this awesome keyword research tool. 

You can try it out here. Just put in a keyword phrase, perhaps one you already have, and see how well it ranks; (see below)


To See More

To see more about this amazing Keyword Research tool you can access a few other posts I have about it from here; What’s the Best Keyword Tool? and the Best SEO Keyword Tool Both will give you more information about Jaxxy, how to use it and what makes it so good. 

Finding keywords that have good traffic and ‘low competition‘ is what will get you ranked in Google. Getting ranked in Google is exactly what will bring you low cost, targeted traffic.

It’s not about going after the highest number of searches for a particular keyword. Instead it’s about finding keywords that not only already have traffic going to them but words that for can actually get a page ONE ranking for. Because having a page one ranking brings you the 42% of the traffic going to that keyword.

Get Your FREE JAXXY Trial here

Using Keywords

Just because you have great keywords you still need to be clever about how you use them. You can’t just load up your article with those keywords and expect it to rank. Google doesn’t take to kindly to that.

Here is some great advice on what the ideal keyword density on a page should be, direct from Matt Cutts of Google. (See the 3 minute video below to see what he has to say);

So that’s what Google says about keyword density. If you would like a copy of Googles’ very own SEO Starter Guide Book you can find it here.  

Googles’  SEO Starter Guide Book here.  


If you have enjoyed this post “What is a Keyword” please feel free to share socially or ask a question below.

If you leave a comment, I will reward you with a free PDF copy of my book; ‘List Building Success Secrets  – Learn how to create a list and then how to profit from it.

Peter V Crisp

If you are just getting started, then you will want to build a list. Yet you may not know how to actually do this and this is where most people get stuck, right at the beginning… Without a strong list, you won’t have a stable source of online income”. 

You can get this book in exchange for leaving a comment – Thanks!

To bookmark this page for future reference you can do it now using (Ctrl+D)


  • DorcasW

    Hi Peter; I have read through your post on Key Words. I have found it very helpful, as in it I have found information that is needful to identify and used the key words correctly with the right spacing. Since Google honours the use of key words bloggers will need to know what will make their work stand out in the crowd. Are you saying that jaxxy have a store of key words for all niche? DorcasW

    • Peter

      Hello, DorcasW.  To answer your question. Jaxxy will help you to rate the keywords you select in terms of how much competition you will have for your selection. How hard it will be to get on page one and how many other websites you will be competing with. So it will be very useful information to help you select the right keywords for any niche. Thanks for your comments. 🙂

  • Bobbi

    I love the way you compared keyword, to fishing and how you need to look beneath the water sometimes to attract the fish and make them bite. Very well written on keyword and the best keyword tool out there, Jaaxy, nice job with how this keyword tool does so much more then just give you how much competition, it helps you get keyword phrases that will work with search engines.

    • Peter

      Hello, Bobbie.  Yes, you are right about Jaxxy it is a great keyword research tool.  Enjoy the eBook I am sending your way. 🙂

  • alx

    Peter, thank you so much for this informative article. I have a blog and never paid attention to researching and implementing keywords into my articles but I will start because I see how important it is. I played around with Jaaxy a little bit and found some keywords I could use. I read also about long tail keywords and I’m trying that too. Anyways just wanted to say thank you and hope more people find this site and find freedom because that is what it’s all about, helping others 🙂

    • Peter

      Hello, Alx. Thanks for your comments.  Pleased you have enjoyed the post and happy to hear you have got value from it. You are right, keywords are an important part of getting a good ranking with google. Hope you also enjoy the eBook that is coming your way. 🙂

  • aslam

    I find my self falling to your irresistible content Peter!
    Visiting your site just inspires the little affiliate to do better in designing and content preparation.
    When you made mention of Jaaxy keyword search tool, I said this guy may be with the info I have been searching for all this long. I have also joined this search tool but was looking for more information about and how it does its magic!
    things are getting better!

    • Peter

      Hello, Aslam.  Pleased you are enjoying my content and I am happy you are finding it helpful. Thanks again fr your comments and watch out for the eBook I am sending your way as a thank you for leaving feedback. 🙂

  • Parmi

    I love the content here! I am new to online marketing and especially for someone like me who is new to online marketing. I never realized how important keywords actually are – and having this kind of content helps to affirm how important it truly is! I look forward to reading more of your content.

    • Peter

      Hello, Parmi. Pleased you found the article interesting and informative. I’m sure you will also enjoy the eBook that is coming your way. Thanks for your comments. 🙂

  • Amhil

    I completely agree with the fact that keywords are a crucial part to your success with rankings on Google. In the beginning I was also subjected to using really really competitive keywords which lead to the lack of readers to mum website.
    I’ve recently started using a keyword research tool and tell you what, it’s been one hell of an epiphany! Not only has it made the keyword research part of a post easy, it’s also mad it a whole lot faster.
    You say that page 1 ranked posts get 42% of the clicks. Is this 42% evenly spread out with all the first page ranked posts or do you receive more or less clicks depending on where you are on the first page?

    • Peter

      Hello, Amhil. Thanks for your comments. To answer your question, position 1 – 3, on page one, might do a little better than, position 9 – 10 on page one. But page one in general gets 42% of the search engine traffic. Meaning that the other million or so pages have to fight it out for the other 58%. So page one at least gets you exposure to 42% of the search traffic. Where they click or not is depending upon you metadata, or site overview. Enjoy the eBook that is coming your way. 🙂

  • Kenneth

    Hey, Peter! Great article!

    I’ve been in the internet marketing business for 6 years, going on 7, and not even I knew the statistic that a page one keyword gets 42% of the traffic for that keyword. Do you know what the statistic is for rank one keywords?

    Also, write an article on long-tail keywords! They’re such powerful tools!

    Thanks for writing!

  • isaac

    Hi Peter. Great post as usual. I really love your fishing analogy – we can use the best gears or boats (lots of capital) but if we don’t have the right bait (converting keywords) there will be little chance of getting a significant traffic. I’ve made the mistake of writing on what i feel people want to read, and as consequence, I’ve got little to no traffic to show. Never gonna happen again! 🙂

    • Peter

      Hello, Isaac. Thanks for your comments and I am pleased you enjoyed he post. Watch out for the eBook I am sending your way as a personal thank you for leaving a comment. 🙂

  • Annie

    HI Peter,
    What great information. And so neat that you put the Jaxxy tool on this blog so I could try it out. That is amazing!
    I was pretty impressed with your rankings…I guess you really do know what and how to do all this. Wealth Affiliates seems to be the way to go! I am going to play around your site some more. I suspect there is a lot of really great stuff if this post is any indication. Thank you!

    • Peter

      Hello, Annie. Pleased you have enjoyed my site. I am sending you an eBook as a Thank You for leaving a comment so watch out for it in your inbox. Enjoy. 🙂

  • Michael Medlen

    Good article.

    It’s amazing how many bloggers don’t have a clue about SEO optimization, myself included. I’ve been writing on the web since 2013 and didn’t even discover this nifty little technique until a couple of months ago until I stumbled across Wealthy Affiliate.

    Good stuff and very informative.

    Thanks and God bless!


    • Peter

      Hello, Michael. Thanks for your comments. I am pleased you have enjoyed the pst and I thank you for leaving a comment. Enjoy the eBook that is coming your way. 🙂

  • pioneer80

    Kudos to you for sharing the efficacy of understanding everything about a keyword and leveraging its usage in building a niche website. There’s no website no matter how beautifully designed that can generate any token traffic if the right keywords are not used.

    Your keywords are the most important factors that help your website get ranked in Google and other search engines. Your rankings lead to traffic while the traffic leads to revenue. Your keywords are a combination of two or more words that are most related to your niche.

  • Zenon

    Just when I thought I knew a bit more about this online stuff I read another great article. I like the use and examples you have provided. The article is very informative. I don’t think I can ever read enough on keywords . I am also trying to understand more about SEO as I’m beginning to understand these things are the back bone to success.Thank you for creating and sharing this.

    • Peter

      Hello, Zenon.  Pleased you liked the article and happy for found it informative. I trust you will also get great value form the eBook that is coming your way as a thank-you for leaving a comment. 🙂

  • Cinderella

    I have been fascinated by keywords and keyword research and how to find the best one to use to get to the top 10, I see you have outlined how to go about it and I am interested in understanding what Organic Keyword Research is all bout?

    Or to put it correctly what is Organic Keyword Research and how do I go about it?


    • Peter

      Hello, Cinderella. Thank you for your question. Organic Keywords are keywords that are being searched by people naturally. For example organic traffic is free traffic and is the best because its cost you nothing to acquire. Whereas paid traffic is traffic you have to pay for and is redirected to you from the search engines. 

      So uncovering organic keywords is a very profitable exercise because you don’t need to spend money acquiring traffic. This is what makes Jaxxy an invaluable tool.

      Thanks for your comments. 🙂

  • stefanie

    Hi Peter, thanks for another great post on keywords. You are dead right about keywords being so important to Google rankings. It makes perfect sense. I have had a blog ping for 5 months now and I’m still learning something new every day when it comes to SEO and it is really exiting when you really start to get it. Jacky is the perfect tool for this job and I thoroughly recommend it to anybody serious about getting traffic to their blogs.

    • Peter

      Hello, Stefanie. Yes, I agree Jaxxy is an awesome tool. Thanks for your comments and I hope you enjoy the ebook that is coming your way. 🙂

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