email marketing for a small business
Email Marketing for a Small Business
What is a list? It's when you collect contact information from people who visit your website.
Why is it important? It means you'll be able to send them links to articles, products, and offers and if you take the time to create a meaningful relationship with the people on your list, and they trust you, then they'll be more disposed to buy whatever you send in their direction.
You can even use an email management system (an autoresponder) to automatically deliver emails in a sequence as soon as a new person joins your mailing list. That means you can send them additional information or affiliate links that get automatically sent to anyone who signs up to your list.
It's like auto-pilot cash!
In other words, having a list is important, and it can be a gold-mine. The problem is that a lot of people don't know how to go about creating a list or if they manage to create a list they don't know how to make it convert into additional sales.
If you're interested in learning what to do with your list then you might be interested in a product called Mailing for Money, it's a rather new product from a new-to-the-scene marketer, Ben Martin. It's inexpensive so I thought I would grab a copy and review it here.
- Name: Mailing For Money
- Type: Email Marketing Training Course
- Price: $9.95 (for a limited time)
- Creator: Ben Martin
In this Mailing for Money review, you'll discover what's behind the doors so you can see if it's what you want to invest in.
Ben Martin, who been marketing online since 2010, is from the UK and resides in the Bahamas. Says that with this program he can show you "How to make $100 per day or more from an email list in 10 minutes or less per day."
Remember, it's Easier Said Than Done!
A lot of these marketers want you to believe that their product is the solution to all of your problems because they want you to buy their product.
But there are a few things that you should know before you get involved with this kind of products because you can waste your money if you buy into the shiny-object-syndrome.
For starters, the income results advertised on the sales pages can be easily faked. It's also important to keep in mind that these income claims can be generated not from the strategy being advertised but rather from other strategies or a combination of strategies.
Any affiliate marketer can take a screenshot of his total earnings and say that's what you can make if you buy their product but that income could have been from his own products or other campaigns, there's no way to know for sure.
"In other words, it's always good advice to not believe everything that you are told by them".
So what's this program about; Well let's review it here.
Mailing for Money is a video course that's split into six modules and also has additional bonus modules. Each module is a video that's about 20 – 30 minutes long and is dedicated to a specific topic of email marketing.
The first module introduces you to the program and discusses the basics of email marketing and how to go about marketing to your list.
Then, the rest is all about how to write attention-grabbing email subject lines that that hooks readers attention and encourages them to open your emails and how to write content that engages the reader's, which is great for sending them additional product information and recommendation with links to about affiliate products.
For those of you, that like to be able to read something or have something to reference after you complete the video training, you’ll also get a 41 Page PDF guide that makes it easy to see success with Mailing For Money.
"It's important to keep in mind that this product doesn't have a lot of material on how to build a list, unless you buy the upsells"
It's assumed that you already have a list, and you're wondering how to promote products to your list.
What I Liked:
There is some decent information about how to promote products to your email list as well as actual sales writing advice.
One tip that I specifically thought was quite powerful (and it can be carried over into other areas of your online business) is how he comes up with email ideas.
Like a lot of marketers, Ben Martin recommends creating unique emails with a friendly conversational tone. Of course, the problem is that most people don't know how to do that, and one of Ben's solutions was quite interesting.
The idea is to try to recall a scene from your life (like a memory or something funny that happened to you) and turn it into an email. Write about your life and include stories that lead into an affiliate offer.
These emails are good because they grab the reader's attention!
The first five modules are all about how to get your list to convert, and there's a lot of useful advice in there that will benefit anyone who is looking to sell products online and its a great course for anyone wanting to learn about email marketing for a small business.
Cold Traffic Conversion:
This is another section of the product, the bonus section, where the training focuses on how to grow a list and get the traffic to convert.
Which has some decent advice, like how to split-test campaigns, how to track clicks, how to setup a squeeze page, how to write headlines, and much more…
What I Didn’t Like:
Let’s talk about the negatives.
I didn’t like that there are up-sells. I’m sure these are all useful, but I don’t like being hit with up-sells when all I want is the initial product on offer.
There is also a down-sell where if you leave before you purchase, you will be offered the program at a very good discount – that is too good to pass up.
As I mentioned earlier, if you're a total beginner, then you're going to be left wondering how to create a list… this basic package of videos only briefly scratch the surface of how to create a list, unless you purchased the upsells and got the bonuses.
So if you are a complete beginner and want to know how to build a list from scratch (and what tools to use etc.) then I'm afraid this product is not the right training material for you, if you don't buy the additional upsells and only purchased the down sell.
So, Mailing for Money is a decent enough product, but it's not a full-scale internet marketing training course.
However if email marketing is something that you want to get into and you already have a list, then I think you'll get some great value out of this training.
If you don't have a list you and you want to know how to build one grab a copy of the List Building Success Secrets below.
Is this Email Marketing course Worth it?
It's not expensive, and it's a low one-time payment with no ongoing monthly fees, so feel free to check it out, as the information is good quality and certainly worth way more than the low purchase price and there is a 30-day money back refund if you are not happy with it.
So, Mailing for Money is not a scam, but neither is it a full-scale internet marketing training system, it is a good fit for people who have an email list or an existing list of customers and want to turn that list into additional cash. – To that end, it does an excellent job.
Of course, you are going to need an autoresponder to send out those emails automatically, and if you don't already have one, I have a review of one that may interest you that you can see here.
Another Option for you
Commission Black Ops is also an email marketing training course that uses military style themes and language and is about affiliate email marketing and how to promote affiliate products to your email list and how to earn commissions from those sales.
In fact, Ben Martin himself recommends the product and says it has made him $9,000 within 15 days so it may well be worth check out. You can see my review on this product here
If you don't yet have a list
However if you’re not yet ready to market to your list or haven't built one yet and are interested instead in learning how to build your own online business, a business that will allow you to work from anywhere in the world. Then check out my number one recommended 'online training course' that you can begin for FREE.
If you want to learn how to set up an online website completely from scratch, learn to use search engines to your advantage, and to build a sustainable, long-term business, then I suggest that you take a look at Wealthy Affiliate.
If you have enjoyed this post “Email Marketing for a Small Business” please feel free to share socially or ask a question below.
If you leave a comment, I will reward you with a free copy of my latest book; 'List Building Success Secrets' – Learn how to create a list properly and how to profit from it.
"If you are just getting started, then you will want to build a list. Yet you may not know how to actually do this and this is where most people get stuck, right at the beginning… Without a strong list, you won't have a stable source of online income".
You can get this book in exchange for leaving a comment – Thanks!
P.S If you don't want to leave a comment – and don't like reading books but you want to know how to build a list, then go here
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