Learn to SEO
Learn to SEO
If you’re going to achieve any sort of online success at all, you’ll need to know about SEO and how to make it work for you. The most economical SEO strategy is to do it yourself. But this is much easier said than done because there are many techniques to implement and understand. Understanding SEO for beginners can be a daunting task.
I hate to tell you this, but you have probably been misled by many so-called online SEO marketing experts. It seems some have got caught up in touting the latest marketing trends like social media, mobile marketing, retargeting, banner traffic, solo ads, video marketing, etc.
And they have told that you either need to work with an ‘SEO Expert’ or contract out to an ‘SEO Consultant’ who all too often wants to sell you a high priced program that promises you a high google ranking. BUT, do these ‘experts‘ actually have a high ranking on their own sites?
Effective S.E.O. is Still Relevant.
Well, maybe you don’t need them because I’m here to tell you that there is still an effective way to get free, targeted, and sustainable visitors to your website via SEO or Search Engine Optimization. SEO is one of the older methods for gaining traffic, and despite many of the changes within Google, it still can be a huge source of long term traffic for your website even in 2017 and beyond!
If you’re on a budget, then a step-by-step SEO action guide could save you countless hours and a small fortune, by not spending money on consulting fees and other SEO services.
D.I.Y. SEO Tips
Here are some initial actions steps you can undertake yourself for free.
1. Make certain your site is clean (no broken links) and hosted by a respectable company.
2. Enhance your keywords
3. Submit to the search engines and directories
4. Deal with your page rank
5. Add more quality content
You can also see Google Webmaster Guidelines which covers the most common forms of deceptive or manipulative behavior that Google may respond to negatively and what you need to avoid doing if you want to rank well.
So here are the steps…
Step 1. Ensure your Site is Tidy
A clean site begins with clean hosting and having a static IP address. Ensure that your website’s loading time is efficient. Make certain the site loads rapidly and to do a test you can use a free tool, such as Pingdom to test your site’s loading speed.
The higher the score indicates that there are no unnecessary graphics. You must likewise test the website with different internet browsers. This will take time but it will ensure visitors to your site will have an enjoyable experience.
Also, check that you have no broken links or links that are not working, so you need to go through your site and check that all your links functioning. It’s also a good idea to make all external links leaving your site ‘NoFollow’ links. (This may be a bit advanced – If you understand it then great, if not then don’t worry too much about this)
For efficiency and speed, you could use Screaming Frog SEO Spider (Download for free, or purchase a license for additional advanced features). It is a powerful tool that crawls your website in the same way as Google. When it’s done crawling, you’ll get a detailed report including:
- Broken links and server errors
- Details of page titles and meta for every URL on your site
- Duplicate content warnings
- Pages blocked by robots.txt (or nonindexed)
Step 2. Enhance your keywords or keyword phrases.
When you’ve selected the keywords you are going to use and have done a search with a keyword tool (you can browse the web, there are several that are good) and found out the number of searches for each phrase and then have hopefully you have made your selection based on ‘competition‘ rather than volume.
Then remember to keep your keywords or keyword phrases for each page or post to a minimum of two or three. Use your ‘Main’ Keyword at LEAST once in the content. Write naturally and you will tend to use your target keyword several times within your content without having to think about it.
If it makes sense to include your keyword early, then do so. Otherwise, just include it somewhere on the page.
While there seems to be a small correlation with the keyword appearing near the start of an article, don’t worry about this too much because there are lots of examples where content has ranked without including the “main keyword” within the beginning of the text.
So in short, you don’t have to worry about keyword density as it doesn’t carry much weight anymore. Don’t overuse your keywords as that will detract from rather than add to, your rankings.
Step 3. Send to the online Search Engine.
Important note! Do not utilize automated search engine submission software to send your site to search engines. Google’s terms of service plainly state that this is an infraction. The majority of the search engine will see this as spamming and penalize you for it. You’ll find that the path to economical SEO, and even professional search engine optimization, provides no short cuts.
There’s no point publishing amazing content on your site if no-one ever finds it. If your content is good then you should have a clearly defined promotion strategy. This could include:
- Sending it out to your email list
- Sharing it on your social media channels
- Reaching out to everyone mentioned in the post
- Emailing people who have linked to similar content
- Sharing your post on Reddit
- Sharing your post on niche communities (i.e. Inbound.org and GrowthHackers for marketing content)
- Answering questions on Quora and linking to your post
The exact strategy will depend on your niche (and resources), but a good rule of thumb is that you should spend at least as much time promoting your content as you do writing it.
Also, install and display social share buttons on your web pages to make sharing as easy as possible.
Step 4. Work on Improving your Page Rank.
Remember page rank is that critical metric that increases your exposure over that of your competitors when everything else is equal. To increase your page rank you need to have people reading your content and spending time on your site. NOT just visiting and then clicking away. So it not just about a high traffic volume.
“Do everything you can to lower your bounce rate!
Bounce rate is the percentage of searchers that visit a page on your site and then leave (normally by clicking back) without visiting any other pages.
There are two types of bounce rate:
The first is the one you see in Google Analytics, that looks like the one to the right and there are all sorts of reasons why this figure might be high.
For example, your site might offer answers to questions and once someone has that answer, they don’t need to read anything else.
The second type of bounce is the one that’s more important to search rankings. That’s when someone clicks through to your site from a search, then clicks back to the results page and continues to click on other results. This is going to be a big indicator to Google that your page didn’t satisfy the query and that means that over time you’re going to start moving you down the rankings.
Step 5. Add Quality Material to your Website.
As you’re composing material for your site, think about the reader’s experience. If you just include plain text and page after page of content, you’ll end up with something that’s tough for visitors focus on.
Remember no one wants to read all of your content to find out what’s it’s about. You need to make it interesting from the beginning, draw them in, take them on a journey and lead them to your conclusion.
Subheadlines and Images will help break up your content and make it easier to read. They will also help to keep your readers engaged, increasing time on the page, and a reducing the bounce rate. Plus they make your posts look nice and pretty.
Adding an embedded video to your content will also help to keep visitors on the page for longer. And the longer time on the page (the dwell time) helps boost your rankings. Also, you should regularly update old/archive content to keep it fresh, relevant and rank worthy.
In Their Defense
In defense of many of those SEO experts, I can see why they would feel SEO is a thing of the past.
It has become increasingly difficult to rank websites in the search engines due to competition and new search engine algorithm updates.
the good news is that if you know what you are doing with SEO, you can make it work effectively for you and for your online Affiliate Marketing business.
If you can master the latest cutting-edge, SEO strategies it will make getting free, targeted, search engine traffic easy. Getting ranked in Google is what will bring you free targeted, ongoing traffic.
According to Google, having a page one ranking will on average bring you 42% of the traffic going to that specific keyword.
Let me show you some evidence of getting a page one ranking using the information I am about to reveal to you.
Look at the two screenshots below; These are all for postings on this very site. (Online Affiliate Wealth.com – as of October 2016)
These show the keyword(s), the URL, the position and then page number and the date;
And just to show you it’s not only a few, here’s the next screenshot that follows showing a total of 21 pages ranking on page ONE of Google.
That’s over TWENTY page One Rankings and there are also lots more on, page two, three and four etc but for reasons of space these screenshots will give you the general idea which is I know how to get ranked on Google!
And I’m not a so-called SEO Expert!
So How Do I Achieve This?
There is really no big secret. I just got an education from Wealthy Affiliate and discovered some proven SEO methods that work!
I also utilized an awesome keyword research tool called Jaxxy and with this tool it allows me to see the competition for the specific keywords and how well it will rank in Google.
I then select that keyword phrase and write content around the keyword phrase knowing that it will rank well. If I can do this, then so can you, once you have the ‘know-how‘ and access to this awesome keyword research tool.
You can try it out here. Just put in a keyword phrase perhaps one you already have and see how well it ranks; (see below)
To see More
To see more about this amazing Keyword Research tool you can access a few other posts I have about it from here; What’s the Best Keyword Tool? and the Best SEO Keyword Tool
Both, will give you more information about Jaxxy, how to use it and what makes it so good. However, what’s even more essential, is finding keywords that have low competition that will get you ranked in Google. Getting ranked in Google is exactly what will bring you complimentary targeted traffic.
Having a page one ranking will bring you more traffic. So it not about going after the highest number of searches for particular keywords BUT finding keywords that will bring traffic and are easier to get a page ONE ranking for.
“So yes, you can get long term, free traffic to your sites.You can still leverage the search engines for FREE and get Organic Traffic just by using some cutting edge SEO Strategies”.
|Get Your FREE JAXXY Trial here|
Inside this 10 module video course, you will get in-depth training on all of the powerful ways to get traffic from SEO in 2016 and beyond. Here is a taste of what you will find in each video:
Video 1: Overview of SEO + Brief History: The first part of succeeding with SEO is understanding the basics of SEO and the brief history of the search engine optimization industry.
Video 2: What Works Now: Discover what SEO strategies are the most effective today, and what strategies to avoid!
Video 3: Importance of Mobile Optimization + Understanding Search Results: Discover how to optimize your site and explode your SEO traffic. Gain an understanding of each search result so you can maximize your effectiveness.
Video 4: Effective Keyword Research: Learn how to target the right keywords so you can maximize your SEO traffic.
Video 5: On Page & Internal Ranking Factors: Gain an understanding of internal ranking factors so you can effectively optimize any site you touch like a seasoned SEO expert
Video 6: Understanding Search Engine Updates & PageRank: Get the lowdown on recent search engine updates, and learn how to protect yourself from future updates.
Video 7: Link Building & Off Page SEO Factors: Link building is often a part of any good SEO strategy, but if you do it wrong it can have long lasting and detrimental impact on your rankings.
Video 8: Negative Ranking Factors: Learn what negative ranking factors are, and how to avoid them.
Video 9: Social Media For Effective SEO: Discover how certain social media strategies can be an effective SEO strategy.
Video 10: Local SEO Methods: Learn how to draw in local customers for your business or for your clients. Use these methods to effectively compete locally.
Video 11: SEO Analytics: Discover how to track and analyze your traffic to gather vital data and make smarter decisions for your business.
Everything is Covered
All you have to do is follow each strategy, one at a time, and within a few short hours, you will know everything you need to know in order to compete with seasoned SEO marketers and experienced SEO business owners, without ever having to go through the monotonous trial & error that THEY had to go through to generate the same results!
The good news is that you can get my entire SEO Mastery Video Training Course that I normally sell for $67.00. But here on this site, you can get this for a big discount because I want to help you improve your SEO knowledge and I want you to come back and buy more of my products* in the future, so I am offering you a great deal.
*My other products cover topics such as; (you can check them out here)
*Copywriting, *Niche Marketing, *Make Money Online
Here’s The Deal
I’m going to completely back this (as with all my products) with my 60-day ‘love it or hate it‘ guarantee! If you have any problems with this course whatsoever simply contact me for a full and prompt refund – no questions asked.
This gives you plenty of time to apply the strategies shown in Cutting Edge SEO Mastery Video course so you can see for yourself how well this works and best of all because I really want to help you get started therefore I have made this a brilliant investment at the very low price of only
|Get your Video Training Course for SEO Mastery Here|
Take advantage of this opportunity to learn about SEO and Getting ranked on Google! If you’re serious about setting up a profitable internet marketing business.
Getting this affordable video course is entirely optional and suggested if you want to fast track your learn. However, there is another alternative that I want to make you aware of. It’s where I found out much about being a success online and you might do the same and that’s to go directly to Wealthy Affiliate and eventually you will learn everything need to know.
You can connect to this outstanding train program by clicking on the banner listed below. It’s totally free to join and I strongly recommend that you sign up with whether you get my video courses or not.
It is an excellent place to get an education and you can do it at your very own pace and from your very own location. You also receive a great deal of support and helpful answers to all your concerns from within the community that is really 2nd to none.
If you want to discover how to set up an online website totally from scratch, learn to utilize search engines to your advantage, and to develop a sustainable, long-term company, then my number ONE suggestion is you join Wealthy Affiliate.
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If you have enjoyed this post “Learn to SEO ” please feel free to share socially or ask a question below.
If you leave a comment, I will reward you with a free PFD copy of my book; ‘List Building Success Secrets’ – Learn how to create a list and then how to profit from it. Also available on Amazon
“If you are just getting started, then you will want to build a list. Yet you may not know how to actually do this and this is where most people get stuck, right at the beginning… Without a strong list, you won’t have a stable source of online income”.
You can get this book in exchange for leaving a comment – Thanks!
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I think people find SEO intimidating because it entails so many steps about different parts of the website. I’ve paid a lot of attention to my keywords but not so much to tracing for broken links. I have had errors come up in Google analytics and it looks like the tool you recommend will help me find these.
Hello, Dr Doug I am pleased you have found my post interesting enough to comment on. So thank you for that. Yes, SEO can be intimidating as you say and often it just comes down to understanding the processes that are going on, in order to improve a websites ranking in Google. Appreciate your feedback and hope you enjoy the eBook I am sending your way. 🙂
I think a lot of people should take heed to this article. I’ve reviewed many sites that had either, broken links or irrelevant content. So many people focus on one niche and only one niche. I think you have to be flexible within that niche. Find other low hanging fruit to tie in with the original niche. SEO is key, and if any person can master that, then the results will show.
Hello, David Thank you for your comments. Yes, SEO is a true art form for many and as you say if one can master it then the future is assured. Enjoy the PDF of my book I am sending your way as a thank-you for leaving a comment. 🙂
Look I have bookmarked your page!
SEO has always been something that was tricky for me to follow. Well at least that’s the way it was being taught.
I am currently a newbie with Wealthy Affiliate and I learned more about SEO through WA than I’ve ever. I just don’t have the extensive knowledge you have.
I didn’t even realize Jaxxy or WA offered all that you’ve described here.
With the little I’ve learned through WA I’ve already began to rank in the search engines. I realize that I am in the right place if I want to succeed online!
Hello, Jamie You are right. WA is definitely the place to be and you will learn a lot here Thanks for your comments and enjoy the book that is coming your way. 🙂
Great post. I’m learning a lot about SEO right now and this article actually taught me a few new things.
I only recently put the analytics tag into my header, and my bounce rate is atrocious lol.
What are some solutions you would suggest to improve this? Just write better content? Thanks for your time, Peter!
Hello, Wilson Thanks for your feedback. To answer your question. The bounce rate is how quickly people are leaving your site. So either the headline is not attracting the right readers or the article content is not what they are wanting to read, so they switch out. Whereas, if they stay on your page (and go to internal links) your bounce rate will improve (go down) So try to wrk out how you can get your visitors to stay LONGER i.e. a video or a compelling story etc. Enjoy the ebook that is coming your way. 🙂
Thank you for this most informative article. I’m really at the beginning stages of SEO marketing for my site and it seems like every article I read I have more information to process! You’ve given me some excellent ideas to work with – I’m definitely going to get the Screaming Frog SEO Spider which I hadn’t heard about before. It can be really frustrating to feel like you’re working hard to build content but not seeing results in page ranking, but I feel like I have some new tools now to continue working at it. Hopefully I’ll get there one day!
Hello Margaret. Thank you for your comments. I am pleased you have enjoyed the post and Im sure you will also like the book that is coming your way too. So watch out for it in your inbox. Thanks again for your feedback 🙂
I’ve been trying to blog for about a year now and I still don’t seem to wrap my mind around SEO topic!
And every time I try to research this, there are so many strategies and so many opinions shared on the internet that it becomes overwhelming. (And you’re right – you never know if they ARE experts themselves!)
It concerns me more now because it seems that beginner bloggers are more challenged than those who started years ago – thanks to Google Panda algorithms whatsoever.
I have a question – In terms of “experts”, do you know how it’s possible to check out if they themselves have a good ranking?
I’ve learned a lot from your post – looking forward to hearing your answer!
Hello, Zarina. Yes it really easy, just locate their URL address (their website) and see where it is in the search engines.See what page they are ranking on. If they are on the first few pages then they know what they are tlking about, If not then look somewhere else. Thanks for your comments. 🙂
SEO is still one the tricks I’m making an effort to master. I find myself caught between finding a great keyword ad linking it to a subject that I have enough passion to write about. Sometimes I just go with my gut and write great content that I know is useful yet I don’t have the keyword research for. It’s not something I do often but it helps to keep everything less robotic.
Hello Ryan. Keywords are words or phrases that people are searching for online and so anyone entering those “words'” is looking for information related to their selection of keywords so any contain needs to be at least relevant to there enquiry. If you think about keywords and content in that way then connecting the two becomes easier to understand. Thank you for your comments 🙂
Gosh what a great article Peter and thanks heaps for sharing so many nuggets. It is good to know you aren’t an expert (although you are really!) and with the same tools I can achieve what you have too!.
A question for you – I know it takes time but how many posts did you have up before you started seeing a good consistent flow of traffic? And I imagine they were low comp keywords which I imagine is better for a new site?
Look forward to your reply
Hello, Sharon I have about 100 pages and posts but it not really the number of postings it’s more to do with the quality of content that gets you ranked omn Google and that where people will find you and read what you have to say, become followers and maybe ebven customers for your offers. Thank you for your comments. 🙂