A Keyword is the most important word you will ever write on your website.
Having the right keyword or keywords are crucial to having content rank on Google.
A page one ranking typically gets 42% of the traffic for that keyword.
If your content, is not ranking within the first ten pages of google, irrespective of how great it is, no-one will find it and you will get little, if any traffic.
Too often people waste their time, trying to get their website to rank on Google using keywords or phrases that will not generate traffic because there is too much competition for the particular word or words they are using.
Keywords are Your Path to Google Rankings
There is little point in trying to optimize your website using keywords that are highly competitive unless you know what you are doing. Yet this is what many people attempt to do and they wonder why they struggle to get rankings on Google.
If you think of getting traffic to your website, in terms of a fishing analogy then you will realize that when it comes to catching a fish. It’s not the size of the boat or the type of fishing gear you use. (Those are nice to have but they are not the most important). There is something else that ranks far higher.
Just like fishing, the fish are attracted to your bait, not your boat. It’s not about knowing where the fish are, or how many of them are under the water.
Rather it’s about knowing what type of bait the fish are searhing for and ‘eating‘ and once you understand that, then you stand a better chance of catching, not just one fish, but many fish.
All to often people will just build their own bait and throw it into the water and hope to attract fish.
Keyword research allows you to ‘look beneath the water‘ to see what the fish are already being attracted to. This is called organickeyword research. Finding the words that people are already searching for is a great way to understand the specific type of bait required to catch the fish.
Having a keyword research tool to do competition analysis is important if you want to get good page rankings. Finding valuable, low competition words that your target audience is hungry for, makes you a more successful fisherman.
Many people go online searching for ways to make money. They are looking to the internet for a business that can make an income. Too often they join programs that promise to make them a fortune, with little or no work – but often these are just scams.
Yes, there are people making a lot of money online and there are also people that are making a full-time income, for part-time work.
Sounds great – right? But wait… before we get ahead of ourselves.
There are many more who aren’t making anything. Not everyone is making $1,000’s of dollars a day online. In fact, in truth, only a small fraction of people online, are making over $500 a month.
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How to Earn an Extra Income Online
Extra Income means an income that you can earn apart from the regular money you receive from your employment, or what some refer to as, ‘traditional‘ work. This additional income can be used to pay off debts, or build up some cash reserves, or provide additional income security, so you can one day quit your regular job.
Not everyone wants to work a second job, but having a second income, or extra money, is a desire of most people these days.
The extra income opportunities available today online, thanks to the internet, means there is a lot of options like writing, marketing and simple technical and non-technical jobs, even income from advertising, which could augment your regular income.
However, there are many things standing between where they are now and the financial freedom they desire. The income that can be earned form these opportunities depends on how good your skills are, in the selected field of endeavor and whether you know how to market those skills.
The Selection Process
In order to achieve a moderate success in generating additional income, one should be aware of their strengths and weaknesses. This would greatly help in the selection of a most suitable way to generate an income online.
The selection process consists of logical steps. Firstly, one should honestly assess their strengths, what are they good at? What do people around them complimenting them on? What is it they like to do?
If you want to create a business online, the name of the game is ‘focus‘ and building ‘quality content‘ in order to attract a following. So you need to be passionate about the topic(s) you choose because readership and comments are going to be important for you business. Particularly if you want to rank well on Google.
Why is Google Important?
Like it or not Google is the most visited website on the planet and therefore the number one search engine and traffic source on the internet.
They are also the second most valuable brand in the world (behind Apple) and have been so for the last five years. Internationally, Google has over 70 offices outside the US. It’s Gmail, for example, is the world’s most popular email service, with over a billion active users (as of February 2016). So rankings on Google are important for any internet based business.
Your URL name is not so important these days. People don’t find you because of the name of your URL or your email address, rather they will find you because of your rank in Google.
So if you are looking to build your business outside of your existing customer base, people who already know your URL, or already know where to find you, then you are going to need search engine traffic.
Appropriate keywords or keyword phrases being searched on Google are more important than your URL. So if you are serious about getting ranked, then initially you should focus first on low competition keywords, NOT high volume keywords, as many people recommend because it’s about being ranked in google firstly, then once your have a good ranking, you can work on building volume.
You are better to have five or six page one rankings for lower volume keywords than attempting to get a middle page ranking for a ‘high competition’ keyword.
Peter V Crisp
“Getting ranked in Google is what will bring you free targeted traffic. Having a page one ranking will on average bring you42% of the traffic going to that specific keyword”.
The more Google likes your site, the higher they will rank you. So if you know how to create quality content then all we need to do is put it in front of ‘organic traffic’. This is traffic that comes from the keywords or phrases you elect to use and those that people are searching.
Don’t Be a Crazy Cat
Don’t be a Crazy Cat
So before you go nutty, like a crazy cat trying to figure out how to rank on Google.
And before you waste more hours and many dollars been misled by so-called online experts, who all too often just want sell you a high priced program that promises you things they can’t deliver.
Let me, make your life a little easier and explain a few things about how to get ranked on Google. Because there are effective ways to get free, targeted, and sustainable visitors to your website, despite the many recent changes within Google.
Without Traffic or visitors to your site, it will not matter how wonderful your talents and skills are, or how good your service or products are if no one can find you. Your business will be dead-in-the-water before it gets off the ground. Remember that only a small fraction of people online are making over $500 a month.
Matt Cutts, head of the webspam team from Google, the world’s number one search engine and rankings provider had this to say about how to rank on page one;
In case you didn’t watch the video (or you did – but didn’t get it) The point is that he doesn’t actually come right out and tell you. Instead the short 3 minute video gives you a humorous montage of misinformation.
Meaning that it’s an art, rather than an exact science to getting page one rankings. Although there are specific things we can do to give our page a boost in terms of rankings and some things that we need to avoid in order not to be penalized. Google won’t reveal their exact ‘secret’ to getting on page one Or ‘How to Get First Page on Google’.
There are thousands of online ‘enthusiasts‘ who are taking the plunge and joining the community of affiliate marketers.
With e-commerce booming, and the internet dominating the business world, becoming an affiliate marketer can be a very wise choice if you are want to be making money online.
Yet the truth about affiliate marketing is that about 92% of affiliates actually make less than $101 a month. Therefore, you shouldn’t count on making a full-time income unless you can get to be good at the following:
1. Building a good website that converts. 2. Understanding Search engine optimization.
To Be Successful
To be successful with affiliate marketing, there are many things you will need to learn.
First off you will need to learn the basics of the affiliate marketing business, such how to get traffic as you’ll need a lot of traffic because maybe 1 out of 200 – 500 visitors will actually buy something.
Therefore to make money consistently online knowing what you need to do and how to do it is an important aspect of getting an online education. Maybe you could start by getting a copy of this eBook Affiliate Marketing Made Easy.
Too many people assume that affiliate marketing is actually a get-rich-quick type of scheme. Some of these people will throw up a couple of affiliate links or banners, then wonder why they never make a single sale or make any money at all.
Or worse, they fall for the promise of easy money for little work type scams so often promoted all over the internet.
If you intend to grow your business or indeed any business, internet marketing should play a large part in your marketing strategy . The internet has transformed the way we market our business, whether it be on or offline. No matter what you do, the internet needs to be at the heart of your marketing methodology
There has been a rapid rise in the number of eCommerce enterprises selling goods online. Some operate solely in the online sphere. Many others are bricks and mortar businesses that are now also offering products and services via their websites.
Warren Buffett is one of the greatest investors of our time a self-made man, known as much for his philanthropic efforts as for his immense wealth. The Chairman and CEO of Berkshire Hathaway became a billionaire in 1990 and has been on the Forbes Rich List of The Top Ten Wealthiest people in the world for the last two decades.
Despite his incredible business success, Buffett remains remarkably down to earth, and his thoughts on money, business, investing, and life in general offer valuable wisdom for anyone in business, from powerful CEOs to struggling small business owners.
Business Quote from Warren Buffett – On the Impact of the Internet on Business
“The Internet as a phenomenon is just huge. That much I understand. I just don’t know how to make money at it… I don’t try to profit from the Internet. But I do want to understand the damage it can do to an established business.
Our approach is very much profiting from lack of change rather than from change. With Wrigley chewing gum, it’s the lack of change that appeals to me. I don’t think it is going to be hurt by the Internet. That’s the kind of business I like.” – Warren Buffett, Business Week, 1999
This is an often asked question and one that has a multitude of answers depending upon the motivation of the person answering the question. Sometimes the most popular tool is not always the best because ‘popularity’ of something is not always the same as being ‘the best’. In addition the question must be tempered with “best for what?
One of the most popular keyword tools is Google’s Keyword tool now called Google Keyword Planner and as it’s free and made by Google, it makes sense that many people use it. Although it is a hassle for new users to set up since it requires having an AdWords account.
However if you do a Google search on popular keyword tools you will get a list of other names like, MOZ,SEMRush, Wordtracker, Ubersuggest, SEO Book, Keyword Discovery, SpyFu, and others. But you get the idea, there are plenty of “popular” keyword tools. But the question remains what is the best?
Now I haven’t personally used all the keyword research tools listed above, other than Google Keyword Planner (but I have researched them all). So I can’t claim to be an expert at which is the best. However I can claim to use a particular tool (not listed above) that I think is the best because it get’s me page one rankings.
So what is the best SEO keyword tool? The answer depends upon whom you ask and also upon what do you mean by ‘the best‘ – The best for what?
(You may want to see my Keyword research tool review at the bottom of this page)
If you are building an online business from scratch and want to get good rankings for a niche market, then starting with ‘rank-able’ keywords that will generate traffic is a great beginning.
If however you are trying to get traffic to your existing site or just searching for Keywords for a local business website then that may require another approach and possibly another keyword tool.
Know your Audience
So knowing your target audience and what words they are likely to use to search online (called organic search traffic) is an extremely important aspect of any keyword research.
It is finding the most frequently used keywords in your industry or niche that is an important element to any ongoing online success. Having a SEO keyword search tool to do this analysis is important if you want to get a good ranking in Google if you are starting from scratch.
If you are wanting to improve your existing Search Engine Optimization by selecting high traffic keywords then most keyword research tools can do this reasonably well, such as Google’s own keyword planner for example.
However just having keywords that have a high number of searches is not enough if you are wanting to dominate a particular niche or get onto page One of Google.
Let me show you some evidence of beating the competition and getting a page one (position # 3) ranking the same day as posting. Look at the screen shot below;