Internet Marketing for Online Business
If you intend to grow your business or indeed any business, internet marketing should play a large part in your marketing strategy . The internet has transformed the way we market our business, whether it be on or offline. No matter what you do, the internet needs to be at the heart of your marketing methodology
There has been a rapid rise in the number of eCommerce enterprises selling goods online. Some operate solely in the online sphere. Many others are bricks and mortar businesses that are now also offering products and services via their websites.
Warren Buffett is one of the greatest investors of our time a self-made man, known as much for his philanthropic efforts as for his immense wealth. The Chairman and CEO of Berkshire Hathaway became a billionaire in 1990 and has been on the Forbes Rich List of The Top Ten Wealthiest people in the world for the last two decades.
Despite his incredible business success, Buffett remains remarkably down to earth, and his thoughts on money, business, investing, and life in general offer valuable wisdom for anyone in business, from powerful CEOs to struggling small business owners.
Business Quote from Warren Buffett – On the Impact of the Internet on Business
“The Internet as a phenomenon is just huge. That much I understand. I just don’t know how to make money at it… I don’t try to profit from the Internet. But I do want to understand the damage it can do to an established business.
Our approach is very much profiting from lack of change rather than from change. With Wrigley chewing gum, it’s the lack of change that appeals to me. I don’t think it is going to be hurt by the Internet. That’s the kind of business I like.” – Warren Buffett, Business Week, 1999
E-Commerce offers many advantages over traditional business models, not least lower overheads and the opportunity to reach wider audiences. You can also improve customer service by allowing customers to make purchases directly from your website. But it’s a highly competitive world out there and to be effective, small firms have to be on top of their game. Everything from having a website design that is mobile friendly and the search engine optimization features must be spot on.
The goal of online marketing is not only to spread awareness about a business and its products or services via the internet and this alone should encompass a variety of different strategies, including search engine optimization (SEO), pay-per-click advertising, reputation management, social media and content marketing. But it’s prime objective should be to generate revenue.
Internet marketing primarily is the process of selling or promoting goods and services online. Basically, Internet marketing is undertaken to be a profit creation business model, although it can also be used for non-profit purposes as well.
Making it into a profitable business model is what this article is about and we will discuss exactly how to do that shortly.
In the meantime here are some of the reasons why Internet marketing is important for your business success.
Internet marketing enables around the clock access to your business without worrying about opening hours or overtime payments for staff. Offering your products on the Internet is also convenient for customers. They could browse your online store at any time and place orders when it is convenient for them.Your website is 24/7, unlike your physical store. This means that you can still tend to your customer’s needs even when you are sleeping.
By marketing on the Internet, you can overcome the physical barriers of distance and place. You can sell goods in any part of the country or the world without setting up local outlets. You can also build an international business without opening a network of distributors in different countries.
Other than ensuring that your products are suitable for local markets and they comply with local business regulations and providing you can solve the translation, transportation and any product modification issues specific to each local market it’s an ideal method for internationalizing your business.
3. Accessible to Consumers
Internet marketing is one of the most cost-effective means of advertising and marketing. With just a small amount of money, you can tap into a tremendously large market. Internet marketing enables you to build relations with customers and prospects through regular, low-cost personalized communication, that are tending to move away from mass marketing.
Of course, just because you have a website, you cannot expect it to gather more visitors by itself. You need to actively exert effort in increasing traffic, and this can be done through communication with your website audience, you can easily disseminate information about your business, enhance product awareness, foster good client relationships as well as promote products and services.
Marketing products on the Internet cost less than marketing them through a physical retail outlet. You do not have the recurring costs of property rental and maintenance. You do not have to purchase stock for display in a store. You can order stock as you need it in line with demand, keeping your inventory costs low. Or if you sell digital products or affiliate products then there is no need to purchase or hold any stock whatsoever
The Internet provides an important platform for building relationships with customers and increasing customer retention levels. When a customer has purchased a product from your online store, you can begin the relationship by sending a follow-up email to confirm the transaction and thank the customer. You can also personalize offers to individual customers by building a profile of their purchasing history and preferences. By tracking the web pages and product information that prospects visit, you can make targeted offers that reflect their interests.
6. Information and Data
Tracking the information available from tracking website visits also provides data for planning cross-selling campaigns so that you can increase the value of sales by customer. Emailing customers regularly with special, personalized offers helps to maintain the relationship.
You can also invite customers to submit product reviews on your website, helping to build a sense of community. You can also receive instant feedback from customers and make adjustments or remedies as required. You can also deliver information to customers quickly and receive income just as fast.
As the Internet has grown in popularity, so too has online marketing. The majority of businesses today use the internet to promote their business via websites, blogs, email, social media sites like Twitter and networking sites like LinkedIn.
What’s more, internet marketing enables you to carry out marketing activities that range from market research to improving customer service, building client lists, launching promotions and products, to building and establish business credibility.
Having a website is more than just a form of communication (email) it can be used in many ways and we discuss a few below .
At the very least, a website can help your customers find you, providing contact details and showcasing your work. You can tell visitors about your product or service and promote special offers. You can improve customer service by giving useful information and enabling customers to offer feedback.
Promoting your company online
If no-one visits your website it is of little value. So promoting your website and driving traffic to your site is important and this can be achieved in a number of ways, such as email marketing campaigns, including your web address in printed marketing materials and on company stationery. As well as using online equivalents to traditional marketing methods, such as advertising on other websites or setting up affiliate marketing relationships with other companies.
Social media marketing is now routinely used by many businesses to promote their businesses online and engage with customers and to build their reputation and brand. Establishing a presence on Twitter, Facebook and LinkedIn will allow you to communicate directly with existing and new, target markets. Above all they enable you to promote yourself and your business widely, drive traffic back to your website and ultimately boost sales.
Email, of course, is a convenient and cost-effective way to tell existing and potential customers about offers, to respond to queries and provide customer support. Email messages can be used to highlight special offers and new products and can help drive traffic to your website.
Email marketing has the benefit of lower costs and higher response rates than traditional marketing mailings. It is also easy to track responses so that you can easily test what works and tweak your emails to increase response rates.
The Best Method
You can write a blog, post comments on discussion forums, write articles for industry websites as well as using social networking to build relationships.
But all this takes time and effort. An Alternative way to get visibility and generate traffic to your website is to appear high up in search engine rankings. Search engine optimization is generally considered the best way to get people to your site.
Once You Have Visitors
Then once you have visitors to your site, creating strong relationships with an audience is critical to everything you then do. Rather than constantly hunting down new customers, it is much better to create a valued environment that benefits your existing visitors and customers that keep them coming back.
The way to do this is to deliver great content. Then keep on delivering great content, but in a strategic and focused way. Then every once in a while, make a great offer that benefits the reader that involves the exchange of money. Just as I am about to show you here.
Everyone is selling something. It might be a product, a service, a download, an idea, or a worthy cause. Whatever you’re selling, it’s got to be worth more than the price you are asking. You have to deliver value that far exceeds the price. That’s what good selling is, making your visitors see that the little amount of money you are asking for your offering is small, compared to the value being exchanged. More about this a little later. For the moment the challenge for many is how to get visitors, how to get traffic to their website site?
How to Hit the Top Spot
To hit the top spot in Google and the process of achieving good rankings for your website on Google is forever an ongoing challenge. Because Google continually refines the algorithm that determines rankings, so optimizing your site is like trying to hit a moving target.
The trick though is to keep moving. However, I can tell you that the basics of understanding SEO, is to realize that it’ Google’s job to find the best content for the internet user in any given situation.
However, I can tell you that the basics of understanding SEO, is to realize that it’s Google’s job to find the best content for the internet user in any given situation.
So the first step to getting ranked on Google is to forget about Google and focus instead on the user. “Ask yourself: would my visitors find this interesting? Is it better than information they could find elsewhere? “What do they want to know or learn from reading this post or page?
So in a word ‘content‘… Quality, original content is a key component. Content that engages, informs, entertains and satisfies the user, is going to make Google like your site.
The more Google likes your site / page /post, the higher they will rank you. So if you know how to deliver quality content then all we need to do is put it in front of ‘organic traffic’. This is traffic that comes from the keywords or phrases you elect to use.
Three Types of Keyword phrases
Keyword phrases are used to get search engine rankings and these are simply the queries that people type into the likes of Google in order to find whatever they’re looking for online. Most SEO’s generally split keywords, into two main categories. The head, and the tail. But it could actually be split into three groups. The Head, the Body, and the Tail.
1. Head Keyword phrases are generally just one or two words, and are very popular but often generic terms such as, “Marketing”, or “Internet Marketing”, and “Online Marketing”, would all be good examples of this.
These type of Keyword phrases (Head Keywords) are those that have high traffic search volume which is good in one way, but they are also hard to rank for.
Below in the screenshot, we can see how many results a particular keyword phrase bring us searching in Google. The head keyword phrase is “Internet Marketing”
But this information doesn’t really help us other than it tells us that there are over 340 Million results for this particular keyword and it probably also means that ranking for it – would be difficult.
In the next screenshot below using a keyword research tool, we can see exactly how much monthly traffic the keyword phrase “internet marketing” brings if we got on page one of Google and more importantly how much competition there is for that particular keyword phrase.
In this particular, this case the KQI is a red dot which indicates there is, very high competition for this particular keyword phrase. – So ranking for this Keyword Phrase would be difficult.
2. Body Keyword phrases are generally two to three words and usually, get searched less than a Head keyword phrase.Examples of Body keyword phrases would be “Internet Marketing Online” or “Online Marketing Tips”.
Again using the keyword research tool we can see in the screenshot below, that the monthly traffic volume for the body keyword phrase “internet marketing online“ is much less than the Head Keyword Phrase. Yet despite this, again the KQI is still very competitive, another red dot. – So ranking for this Keyword Phrase would be difficult.
3. The Tail Keyword phrase (also known as “long tail keywords”) usually contain three or more words that usually get searched less often than Head and Body keyword phrases. Examples of long tail keyword phrases include “Internet Marketing for Online Business” or “Online Marketing Expert Tips”.
However, these types of keyword phrases are more likely to have ‘commercial intent’ By commercial intent, we mean it is more likely to convert to a sale, because the searcher is being far more specific in their request for information, than with a higher volume head or body phrase keywords.
Using the keyword research tool again, we can see in the screenshot below, that the monthly traffic volume for the tail keyword phrase “internet marketing online for business“ is much less (but still good) than the Head and Body Keyword Phrase. However the KQI dot is Green – and this is Great, this is what we are looking for.
Also, the QSR shows that there is only 187 competing websites for this particular long tail keyword phrase and is way better than the 410 in the last example. So the chances of ranking for this keyword phrase is much better than the Head and Body type keywords previously examined.
I want you to understand how important this type of keyword research actually is. You already know that keyword research can be applied when deciding on keywords to build an affiliate website or when writing blog posts to get visitors to your site.
It’s not about the quantity of traffic, as many believe, but rather the quality of the traffic that is important. Having very targeted traffic that takes action is way better than a ton of traffic with a high bounce rate.
This is the challenge that many business owners have when faced with marketing online. How to get visitors to their website?. How to hit the top spot in Google and of course understanding the process of achieving good rankings for their website.
We said earlier that we would show you exactly how to make your online business more profitable and with this keyword research tool you can greatly improve your chances of generating targeted traffic to your website.
Business Quote from Warren Buffett – On Challenges
I don’t look to jump over 7-foot bars; I look around for 1-foot bars that I can step over.” – Warren Buffett
To often keyword research tools find you the highly popular but 7- foot bars to jump over which is difficult to conquer without a lot of work. Whereas this Keyword research tool gives you all the 1- foot bars that you can step over and get rankings for.
To find out more about this little known, underrated yet powerful tool you can see my review here.
Still here – Need More Convincing?
Take a look at this screenshot below, taken a few hours after publishing this very post and here it is – on Page One at number #5
So what are you waiting for? Go and see my Keyword research tool review and learn all you can about this amazing tool. Discover the little amount of money being asking, compared to the massive value being exchanged.
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