If you are going to spend time trying to market your products and/or services, then it is crucial to make sure your content, sales copy and marketing materials are up to the job. Learning how to write a sales letter is an important skill.
All of us have come across sales copy in ads or on websites that are either outright boring, or downright confusing. And when we do, we seldom finish reading more than a few lines and rarely if ever, buy anything!
Writing Good Copy
Writing powerful copy is an art, a skill, that can make the difference between success and failure in any business.
In order to excite your readers (potential customers) into action, copy needs to be clear, dynamic, and of course, interesting. It also needs to speak directly to the reader and as they read they should be swept along with your words. The text should flow with life and movement and if written correctly, and directed at the right audience, the words should ignite a fire in their soul for what you have to offer.
Ask yourself this question – Why are you still reading this?
The answer is because this copy has been presented in an engaging and dynamic way, that peaked your interest. So, if you want to know how to write a sales letter…
Let Me Show You
I want to show you how you also can use these techniques with your own content. I going to tell you how you can write dynamic copy that will reach and speak directly to your target market, and encourage and motivate them to take action.
I going to reveal my exact copywriting strategies to you, so that you can reap the benefits of this valuable skill, and using this (priceless) knowledge to improve and re-energize your own business profitability, by generating increased sales for your products or services.
Not a Good CopyWriter Or Can’t Write?
Whether you’re a blogger, a niche marketer, an affiliate, a list owner, a product creator, a paid advertiser, an eBay or amazon seller, or just a newbie starting out, you know the value of good sales copy. But, creating powerful copy can be difficult.
Words should have power, meaning and trigger an emotional response.
It’s your job as an intelligent marketer to pick the right words, arrange them in the right order and combine them in a fresh way that gets people emotionally involved in your copy and wanting to buy your product or service as a result.
Easier Said Than Done – Right?
Yes, it can be hard if you don’t know what you’re doing, but if you’ve been online long enough and had great success, then it has become second nature. You can almost ‘feel’ what works.
In fact, if you were to outsource the task and get a professional sales letters written you would discover that it’s not cheap. If you’ve got multiple products in several different niches that you want to put online, you’ll easily run up a bill in the hundreds of dollars in copywriting fees alone. And even then, you might still need to tweak it and make a few more edits.
This is where my time-saving, headache busting, special offer comes in…
A Keyword is the most important word you will ever write on your website.
Having the right keyword or keywords are crucial to having content rank on Google.
A page one ranking typically gets 42% of the traffic for that keyword.
If your content, is not ranking within the first ten pages of google, irrespective of how great it is, no-one will find it and you will get little, if any traffic.
Too often people waste their time, trying to get their website to rank on Google using keywords or phrases that will not generate traffic because there is too much competition for the particular word or words they are using.
Keywords are Your Path to Google Rankings
There is little point in trying to optimize your website using keywords that are highly competitive unless you know what you are doing. Yet this is what many people attempt to do and they wonder why they struggle to get rankings on Google.
If you think of getting traffic to your website, in terms of a fishing analogy then you will realize that when it comes to catching a fish. It’s not the size of the boat or the type of fishing gear you use. (Those are nice to have but they are not the most important). There is something else that ranks far higher.
Just like fishing, the fish are attracted to your bait, not your boat. It’s not about knowing where the fish are, or how many of them are under the water.
Rather it’s about knowing what type of bait the fish are searhing for and ‘eating‘ and once you understand that, then you stand a better chance of catching, not just one fish, but many fish.
All to often people will just build their own bait and throw it into the water and hope to attract fish.
Keyword research allows you to ‘look beneath the water‘ to see what the fish are already being attracted to. This is called organickeyword research. Finding the words that people are already searching for is a great way to understand the specific type of bait required to catch the fish.
Having a keyword research tool to do competition analysis is important if you want to get good page rankings. Finding valuable, low competition words that your target audience is hungry for, makes you a more successful fisherman.
Whether you want an eBook as a free give-a-way or for a product that you can market and sell or you just want to create digital products fast. I have a simple solution for you.
Most of the big names in the business world make money by creating and promoting their own products. The main reason for this is so that they get to keep a major portion of the profits. And if you are serious about joining these successful people, you have to develop your own products as well.
Creating Your Own Products
Creating a product to sell online can be a daunting task and marketers are constantly having to come up with more and more ways to stay on top of the trends if they want to dominate their marketplace.
Starting an online business and competing in a pool of sharks and scammers requires wit, some technical ability, and the know how to create and to innovate if you want success in the online world.
If you want to work online at home and build a truly profitable business, your business must have two traits.
One is you must be in a growing niche and you must keep up to date!
Two, you must be seen as a market leader in your given niche.
I’m going to show you how you can dominate your niche by using PLR material.
Private Lable Rights
Private Lable Right (PLR) products have been helping marketers, entrepreneurs and coaches save time, effort and money with the nitty-gritty, hard work, such as content creation while they focus on growing their business. It has also helped many get their businesses off the ground and fast-track their efforts to success.
PLR products provide a way to build a successful business by helping you leverage pre-written content to achieve more, in less time. With PLR products at your disposal, you can take on the giants of Internet Marketing in any niche or become a market leader in your chosen niche.
What’s Private Label Rights Rights?
Private label rights (PLR) is written material (such as web content, books, or autoresponder content) that you can purchase and claim authorship.
There are different kinds of PLR content available, various methods of acquiring it and different rights provided to you once you’ve obtained it. Usually, nevertheless, the right to claim authorship likewise gains you the right to edit the content, break it apart, assemble it into a larger source, release it on your website, etc.
Want More Details about PLR?
If you still don’t get it. I have a free training course with four downloadable reports that will tell you all about Private Label Rights that you can get from here (No sign up required) – just download the books directly. I’m giving you free access to four training manuals that cover practically every way you can cash in with PLR.
One of the biggest problems people face with PLR products is selling it ‘as is‘. If you’re just the same as 1000’s of other people out there doing the same thing, then your sales will be few and far between. Most drop the price of their product, start a price war and before long, what may have been a quality product is now sold for mere pocket change.
So what’s the solution?
The answer is to re-brand the product to the point where it looks nothing like the original, put in more value and then attract your own affiliates by offering a generous commission. Get this right and you have a top selling product that’s a money maker for a long time to come.
Generally PLR content is great for affiliate online marketers since it’s cheap, you could modify it, insert your very own affiliate links and it’s well worth the effort to make it unique.
How Do You Exactly Do That?
That’s a good question and many people get confused about that so let me show you with this mini video tutorial that you can review on this page, so you get to understand how to modify and use PLR products to their full advantage, I will cover just a few things, such as;
Setting Up your Domain Name & Web hosting Free Tools you can use to edit your Products Renaming your product to get the competitive edge
The Mini Video Tutorials are below, you can view them right here;
Regardless of how much traffic you are able to generate to your website, without effective copy that captures attention, engages your readers and lures them deeper into your page, all within a few seconds, guiding them from the opening headline to the buy now button. You will have achieved nothing!
Secrets to good copy writing, begin with knowing exactly what the popular marketing words that sell are, and once you know these – you are halfway there.
This is the Reason
Secrets to Good Copy writing
This is why you NEED well-written sales copy if you want to be successful in any business in today’s fast-paced world.
It’s also why copywriters are among the highest paid service providers. It’s their magical ability to transform words into vivid images, to paint a clear picture of a scenery or situation, and to take that control and funnel it into invoking an emotional response from the reader.
Quality, copy will also reduce your acquisition costs for getting customers because the engaging content has the potential to cut your marketing costs by a substantial amount due to improved results in your closing ratio. Meaning more people will take action after reading your material.
It’s a Proven Fact
There is no doubt that success in marketing is proportionate to the quality of the copy. If the copywriter is knowledgeable and skilled in the art, then the level of sales will increase.
The problem is, though that few people know how to write powerful and engaging copy. For many just writing anything, is a chore and a difficult task to undertake.
How would you like to learn the deepest, darkest secrets to the Internet’s most sought-after copywriters who have generated thousands of dollars for every page they write?
How would you like to learn the insider secrets to not just good copy writing, but great copy writing and effective sales letters that capture your reader’s attention!
Within this five-part video and course of Copywriters Secrets, you will be given an in-depth look at how copywriters use the power of words to invoke powerful emotion-driven responses that will drive your conversion rates through the roof!
After all the ultimate goal of copy is to get the reader to take a particular action. The goal for a copywriter is to create content that the reader finds engaging and makes them want to take the recommended action.
Once you begin to implement these strategies into your own marketing material, you will instantly begin to see the dramatic changes in how well your websites convert, and you will also see it with how much more money you begin to make.
Sky-Rocket Your Conversions
The specific tactics featured within this course are unconventional but very effective.
So whether you are interested in becoming a high paid copywriter yourself, or you simply want to learn the insider secrets to crafting a quality sales page or writing powerful copy, this course is the complete guide to mastering the most important element to marketing both an on and offline business.
Here’s a Closer Look at My Step-By-Step Course
Using Power Words
Discover how copywriters use a combination of “power words” pulled from their secret swipe file of proven resources, to guarantee the success of every sales page they create!
Drive your sales through the roof with a simple, yet powerful structure, that will reach out to desperate buyers and invoke response driven emotions that will set your visitors into a buying frenzy!
Maximizing Your Conversions
What you NEED to avoid if you want to blow the lid off conversions! These are critical elements you need to know if you want to eliminate any chance of your marketing campaign being a failure!
Discover The Hot ‘Money Spots’
Learn about the “money spots” and how to ensure that you place your sales copy in such a way that your reader is STILL engaged and put into your “control cycle” even if they skim the page and fail to read the entire sales copy
Sell Your Services and Make Even More
Discover how you can make an outright fortune as an in-demand copywriter to the gurus, who will pay thousands of dollars for every single page you write, even if you are brand new to copy writing!
I know that typos can be quite annoying, so I strive to proofread my articles as best as possible before I hit the publish button. When it comes to creating a successful website you need to focus on creating detailed and well-written articles or your audience will head somewhere else.
Still, nobody is perfect, and some typos still slip through. That’s where this grammar checker tool comes into the picture, making it easy for to catch mistakes that get overlooked.
There’s one tool in particular that I have been using which has improved the quality of my articles.
In this Grammarly review, I’ll share my honest thoughts about the service.
So, if you hate typos and other mistakes as much as I do, then continue reading, and you can try it for free here. ->
What is Grammarly?
Grammarly is an online text editing platform that automatically edits typos and provides helpful writing suggestions. It’s similar to Google Docs or other text editing platforms except it offers more grammar features.
You can upload Word files and let the program scan them for spelling mistakes; its grammar checker is much better than the standard program found in Microsoft Word.
But it’s much better than just using it as a filter for typos.
It can pick out commonly confused words, like ‘its’ and ‘it’s’, ‘your‘ and you’re‘ or ‘affect’ and ‘effect’. It also explains either in long or short form (your choice) what the grammar rule is that you have potentially broken.
Grammarly is very straightforward and intuitive to use. It runs in your internet browser, so there is nothing to download, and the features are kept to a minimum, so as to stay focused on its core function.
You can create a free account and test out the basic features, some of the features are only available for premium users.» Read more
Here’s an interesting example of how to write marketing copy that can turn a negative into a positive and in this example, how you can market yourself when looking for a job – even if you are a convicted Marijuana smuggler.
Here’s How the Advertisement Went
Business Experience – Owned and operated a successful fishing business – multi-vessel, one airplane, one island and processing facility. Simultaneously owned and operated a fleet of tractor-trailer trucks conducting business in the western United States.
During this time I also co-owned and participated in the executive level management of 120 people worldwide in a successful export and import venture with revenues in excess of US$100 million annually.
Attributes– I am an expert in all levels of security; I have extensive computer skills, am personable, outgoing, well-educated, reliable, clean and sober. When confronted with facts I accept them willing and take responsibility for my actions. (the US Federal Court will confirm this)
I have spoken in schools to thousands of kids and parent groups over the past ten years on “the consequences of choice“, and received public recognition from the Police force for community service. I am well-traveled and speak English, French, and Spanish.
References available: from friends, family, Police, Prison Wardens and the U.S. District Attorney, etc.
Turns out that this guy was actually an ex-Marijuana Smuggler, seeking a job after serving a 10-year prison sentence in the United States. While most people with this type of background would have downplayed their Marijuana Smuggling past, in the hopes that someone would hire them.
However, Brian O’Dea instead did the opposite of what many would have done and instead revealed all in a public advertisement in a major newspaper outlining more background information.
The ‘Actual’ Advertisement
Employment Wanted – Former Marijuana Smuggler having successfully completed a ten-year sentence, incident free for importing 75 tons of marijuana into the United States. To which I admitted my involvement and took full responsibility for my actions and I am now seeking a legal and legitimate means to support myself and my family.
The result, an amazing 600 responses, job offers and plenty of free media coverage that got him a book deal and a ton of speaking engagements.
So whatif it means being true toyourself, there’s an excellent chance you will fare far better for having taken the leap of faith, than if you’d taken the common road pretending to be something you are not.
Every great innovation began with people saying it either couldn’t be done, or it would never work. Forget the naysayers and dare to be different.
It’s All True
This is not new, news, in fact, it was almost a decade ago that the “Marijuana Smuggler Seeks Job” ad first appeared and today Brian makes money telling his story and with his book called, “HIGH – Confessions of an International Drug Smuggler.” You can see it on his website www.brianodea.com
The lesson is, go ahead and turn your negatives into positives and do what YOU think is right, not what everyone else says, or what “conventional wisdom” advises. Sometimes taking what we believe is the correct course of action may go against the grain and seems to be the opposite of what the world expects. Success can come to anyone who wants it bad enough!
What’s The Takeaway?
The takeaway is,that no matter what life deals out there is always a way to redeem yourself and make a new life. Everyone has a story to tell and it’s just a matter of letting the world know about what your message is. More importantly how to get your message to the world and what better way than the internet?
The Internet Creates Opportunities
Wealthy Affiliate is the vehicle that can help you to achieve that by providing you the right education in respect of affiliate marketing online and telling your own unique story. And / or by promoting other peoples products and services.
The Internet is a very powerful tool, to inform, entertain, and to help others, and make a difference in the world. It’s a place where, free market, bottom-up business dynamics, can make you a great living from whatever you are knowledgeable or passionate about.
All of us have passions and we are all far more creative than we realise, and the Internet can help you discover your true potential. There are more than 3 Billion internet users and if just a tiny fraction, were to visit your website, like what you have to offer and follow your recommendations. Then the potential to make a great living is awesome.
You don’t need to be an ex marijuana smuggler or have some crazy story. But you need to get the education and the tools to learn how to build an online business.
So, if you want to learn how to build an online business, a business that will allow you to work from anywhere in the world and one that will make it possible for you to earn money in your PJ’s then take the wheel and get started NOW!
Take the wheel and take Wealthy Affiliatefor a test drive, it costs you nothing to see if it’s for you or not.
So don’t worry about your past, you are destined for greatness, you might just need a little motivation and a few pointers to get you headed in the right direction (Or is that ‘write‘ direction haha)
So, what’s stopping you setting up a blog and writing something interesting?
Take a look at my post how to write great website content on howto attract visitors and ensure readership engagement.
You’ve just finished writing your blog post or the sales copy for your new product or promotion. You have the keywords sorted and you have written in a natural way.
You have used a Keyword tool so you know you will get traffic to your content.
But still, how to write great website content?
Wouldn’t it be great if there was a way to test your copy BEFORE you actually send prospects to it?
Think about This
What if 1,000 people read your sales page or blog and NOBODY takes action and buys, you’ve just wasted all that traffic.
Even if it was free traffic, you’ve still burned your chance to promote your product.
Odds are even if you do rewrite the copy, they’re not going to come back a second time and read it again.
If only there was a way to know ahead of time whether your copy is good or not.
What if there was a way to learn how to write great website content or how to write great blog posts without having to use trial and error…wait, there is!
Here’s how to write greatcontent and articles that will get read. Here’s how to write marketing copy, that sells. This is what to do after you have written it and before you post it, turn off the phone, switch off the Internet and refuse to be distracted for the next hour or so.
Now, imagine you are the prospect. You are thinking like the prospect, feeling like the prospect, experiencing the same issues, same problems, same questions as you prospect, etc.
Put yourself in their shoes and re-read your copy from start to finish.
Do not spend time making corrections (you can do that later), just simply read as though you are a prospect considering, buying this product, using the service or following the advice.
Now rate how well your copy accomplishes the following, assigning a number 1 – 5 to each element.
1 means “Practically non-existent”
2 is “Room for serious improvement”
3 means “Not horrible, but could be better”
4 is “Strong”
5 indicates “You positively NAILED it.”
Ready? Here we go…
Does the headline instantly grab your attention? _____
Does the lead-in compel you to read further? _____
Are the headline and lead-in completely believable? _____
Is, the headline and lead-in combo likely to resonate powerfully with your prospects? _____
Does, the headline and lead-in combo offer powerful benefits? _____
Does the Author establish their qualifications / expertise beyond doubt? _____
Do the emotions you experience while reading the first few paragraphs compel you to want to read further? _____
Is the prospect given a reason why they must read this and must read this now? _____
Does the copy read like a conversation between two friends? _____
Is it clear that the spokesperson truly has the best interests of the prospect at heart? _____
Are the product’s benefits clearly expressed? _____
Are the emotional reasons for purchasing fully developed? _____
Does the copy entertain and inform as well as sell? _____
Is the price fully justified and trivialized? _____
Is there a compelling reason why the prospect should immediately take action? _____
Is there a sense of urgency? _____
Do you feel yourself getting more and more excited as you move through the content? _____
Is the call to action compelling enough that you would feel silly for not ordering immediately? _____
Is the prospect told exactly what to do next, how to order and how they will receive their product? _____
If you were a prospect, would you make the purchase? _____
Ok, let’s add up you score and see how well you did.
21- 50: STOP right there. Do NOT use your copy until you make significant changes.
51 – 65: Not so good, but at least, you made a start. Now go back and make the adjustments it needs.
66 – 80: Not bad and OK for a draft, but not good enough to use unless you just don’t have the time to fix it, OR your offer is so compelling that it doesn’t need a strong letter.
81 – 95: Looking good. A little tweaking here and there can still improve your conversions.
96 – 105: Congratulations! Maybe you should be writing copy for a living! This is how to write great content for your website.
What you can do now
You have two options:
1.The Short Cut,… If you want a short cut to writing great content. Take a look at my offer of 100 done-for-you sales letters covering the most popular niches.
“What sets this program apart is it is a complete training program build and run by affiliate marketers for affiliate marketers who wanted to shortcut the learning process and provide solid, honest advice”.
The information is always up to date. For example, article marketing through article directories is no longer an effective SEO strategy, neither is duplicate content on your website site or stuffing keywords into your content, aimed at the search engines.
In fact, if you ever want to check content for duplication you can use a free online tool Copyscape to see how much duplicate content your article contains and you can make the adjustments as necessary.
This is just some of the awesome information you will learn with Wealthy Affiliate. Best of all – it’s FREE to join.
So if you want to learn how to build an online business, a business that will allow you to work from anywhere in the world and one that will make it possible for you to earn money in your PJ’s then take the wheel and get started NOW!
Take the wheel and take Wealthy Affiliatefor a test drive, it costs you nothing to see if it’s for you.
If you liked this post ‘How to Write Great Website Content‘ please feel free to social share, leave a comment or ask any questions below;
To pick up a free copy of Grammarly the free online grammar checker selling below
Writing powerful copy is an art, a skill, that can make the difference between success and failure in almost any business. I do have a valuable eBook “Copywriting Strategies Explained“.
Inside I show you how you can prepare copy that will re-energize your own business.
This includes revealing all of my copywriting strategies so that you can also reap the benefits of this priceless skill, using that knowledge to generate increased sales of your products and/or services.
You can take a closer at the book hereto find out how to write great website content.