Marijuana Smuggler Seeks Job

February 15, 2015 Peter Education, Getting Started, Review, Writing Content

Marijuana Smuggler Seeks Job

Here’s an interesting example of how to write marketing copy that can turn a negative into a positive and in this example, how you can market yourself when looking for a job – even if you are a convicted Marijuana smuggler.

Here’s How the Advertisement Went

Employment Wanted:

Business Experience – Owned and operated a successful fishing business – multi-vessel, one airplane, one island and processing facility. Simultaneously owned and operated a fleet of tractor-trailer trucks conducting business in the western United States.

During this time I also co-owned and participated in the executive level management of 120 people worldwide in a successful export and import venture with revenues in excess of US$100 million annually.

Attributes – I am an expert in all levels of security; I have extensive computer skills, am personable, outgoing, well-educated, reliable, clean and sober. When confronted with facts I accept them willing and take responsibility for my actions. (the US Federal Court will confirm this)

I have spoken in schools to thousands of kids and parent groups over the past ten years on “the consequences of choice“, and received public recognition from the Police force for community service. I am well-traveled and speak English, French, and Spanish.

References available: from friends, family, Police, Prison Wardens and the U.S. District Attorney, etc.

Turns Out

Turns out that this guy was actually an ex-Marijuana Smuggler, seeking a job after serving a 10-year prison sentence in the United States. While most people with this type of background would have downplayed their Marijuana Smuggling past, in the hopes that someone would hire them.

However, Brian O’Dea instead did the opposite of what many would have done and instead revealed all in a public advertisement in a major newspaper outlining more background information.

The ‘Actual’ Advertisement

Employment Wanted – Former Marijuana Smuggler having successfully completed a ten-year sentence, incident free for importing 75 tons of marijuana into the United States. To which I admitted my involvement and took full responsibility for my actions and I am now seeking a legal and legitimate means to support myself and my family.

The Result?

The result, an amazing 600 responses, job offers and plenty of free media coverage that got him a book deal and a ton of speaking engagements.

So What!

So what if it means being true to yourself, there’s an excellent chance you will fare far better for having taken the leap of faith, than if you’d taken the common road pretending to be something you are not.

Every great innovation began with people saying it either couldn’t be done, or it would never work. Forget the naysayers and dare to be different.

It’s All True

This is not new, news, in fact, it was almost a decade ago that the “Marijuana Smuggler Seeks Job” ad first appeared and today Brian makes money telling his story and with his book called, “HIGH – Confessions of an International Drug Smuggler.” You can see it on his website www.brianodea.com

The Lesson?

The lesson is, go ahead and turn your negatives into positives and do what YOU think is right, not what everyone else says, or what “conventional wisdom” advises. Sometimes taking what we believe is the correct course of action may go against the grain and seems to be the opposite of what the world expects. Success can come to anyone who wants it bad enough!

What’s The Takeaway?

The takeaway is, that no matter what life deals out there is always a way to redeem yourself and make a new life. Everyone has a story to tell and it’s just a matter of letting the world know about what your message is. More importantly how to get your message to the world and what better way than the internet?

The Internet Creates Opportunities

Wealthy Affiliate is the vehicle that can help you to achieve that by providing you the right education in respect of affiliate marketing online and telling your own unique story. And / or by promoting other peoples products and services.

The Internet is a very powerful tool, to inform, entertain, and to help others, and make a difference in the world. It’s a place where, free market, bottom-up business dynamics, can make you a great living from whatever you are knowledgeable or passionate about.

All of us have passions and we are all far more creative than we realise, and the Internet can help you discover your true potential. There are more than 3 Billion internet users and if just a tiny fraction, were to visit your website, like what you have to offer and follow your recommendations. Then the potential to make a great living is awesome.

You don’t need to be an ex marijuana smuggler or have some crazy story. But you need to get the education and the tools to learn how to build an online business.

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So, if you want to learn how to build an online business, a business that will allow you to work from anywhere in the world and one that will make it possible for you to earn money in your PJ’s then take the wheel and get started NOW!

Take the wheel and take Wealthy Affiliate for a test drive, it costs you nothing to see if it’s for you or not.

Your Future

So don’t worry about your past, you are destined for greatness, you might just need a little motivation and a few pointers to get you headed in the right direction (Or is that ‘write‘ direction haha)

So, what’s stopping you setting up a blog and writing something interesting?

Take a look at my post how to write great website content on how to attract visitors and ensure readership engagement.

How to write great website content

“If you already know how to build a website or are currently online and are struggling to make a full-time income then you may like to view my post make money online fast.”

Need Some Motivation?

You might enjoy this short video clip

Finally

If you enjoyed this article “Marijuana Smuggler Seeks Job” please feel free to share socially or leave a comment below.

Peter V Crisp

“Oh… and if you do leave a comment, I will reward you with a free PDF copy of my book; Video Marketing Made Easy – So please accept my bribe and leave a comment.
Thanks!

P.S. There are also pages and posts you can visit packed with tips, advice and recommendations to useful tools and resources to shortcut your learning curve.

If you want to find out about getting ranked within Google then see my post here
If you want to know about getting traffic then see my post here
If you want to find out about video marketing then see my post here
If you want to find out about list building then see my post here
If you want to find out about niche marketing then see my post here
If you want a completely done for you internet business, then go here
If you want 300+ ‘How To’ video tutorials on working online then go here

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56 comments how to write marketing copy, how to write marketing materials, Marijuana Smuggler, Marijuana Smuggler Seeks Job

How to Write Great Website Content

February 10, 2015 Peter Education, Getting Started, Writing Content

How to Write Great Website Content

You’ve just finished writing your blog post or the sales copy for your new product or promotion. You have the keywords sorted and you have written in a natural way.

You have used a Keyword tool so you know you will get traffic to your content.

But still, how to write great website content?

Wouldn’t it be great if there was a way to test your copy BEFORE you actually send prospects to it?

Think about This

What if 1,000 people read your sales page or blog and NOBODY takes action and buys, you’ve just wasted all that traffic.

Even if it was free traffic, you’ve still burned your chance to promote your product.

Odds are even if you do rewrite the copy, they’re not going to come back a second time and read it again.

If only there was a way to know ahead of time whether your copy is good or not.

What if there was a way to learn how to write great website content or how to write great blog posts without having to use trial and error…wait, there is!

Here’s How

Here’s how to write great content and articles that will get read. Here’s how to write marketing copy, that sells. This is what to do after you have written it and before you post it, turn off the phone, switch off the Internet and refuse to be distracted for the next hour or so.

Now, imagine you are the prospect. You are thinking like the prospect, feeling like the prospect, experiencing the same issues, same problems, same questions as you prospect, etc.

Put yourself in their shoes and re-read your copy from start to finish.

Do not spend time making corrections (you can do that later), just simply read as though you are a prospect considering, buying this product, using the service or following the advice.

Finished?

Now rate how well your copy accomplishes the following, assigning a number 1 – 5 to each element.

1 means “Practically non-existent”
2 is “Room for serious improvement”
3 means “Not horrible, but could be better”
4 is “Strong”
5 indicates “You positively NAILED it.”

Ready? Here we go…

Does the headline instantly grab your attention? _____
Does the lead-in compel you to read further? _____
Are the headline and lead-in completely believable? _____
Is, the headline and lead-in combo likely to resonate powerfully with your prospects? _____
Does, the headline and lead-in combo offer powerful benefits? _____
Does the Author establish their qualifications / expertise beyond doubt? _____
Do the emotions you experience while reading the first few paragraphs compel you to want to read further? _____
Is the prospect given a reason why they must read this and must read this now? _____
Does the copy read like a conversation between two friends? _____
Is it clear that the spokesperson truly has the best interests of the prospect at heart? _____
Are the product’s benefits clearly expressed? _____
Are the emotional reasons for purchasing fully developed? _____
Does the copy entertain and inform as well as sell? _____
Is the price fully justified and trivialized? _____
Is there a compelling reason why the prospect should immediately take action? _____
Is there a sense of urgency? _____
Do you feel yourself getting more and more excited as you move through the content? _____
Is the call to action compelling enough that you would feel silly for not ordering immediately? _____
Is the prospect told exactly what to do next, how to order and how they will receive their product? _____
If you were a prospect, would you make the purchase? _____

Scoring

Ok, let’s add up you score and see how well you did.

21- 50: STOP right there. Do NOT use your copy until you make significant changes.

51 – 65: Not so good, but at least, you made a start. Now go back and make the adjustments it needs.

66 – 80: Not bad and OK for a draft, but not good enough to use unless you just don’t have the time to fix it, OR your offer is so compelling that it doesn’t need a strong letter.

81 – 95: Looking good. A little tweaking here and there can still improve your conversions.

96 – 105: Congratulations! Maybe you should be writing copy for a living! This is how to write great content for your website.

What you can do now

You have two options:

1.The Short Cut,… If you want a short cut to writing great content. Take a look at my offer of 100 done-for-you sales letters covering the most popular niches.

Click here for 100 Done for you sales letters

2. Learn more about how to write great website content, building awesome websites and internet marketing the right way by getting started with Wealthy Affiliate.

You can find more information about getting started and learn how to work online and earn money and become a part of the community at Wealthy Affiliate.

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Also

The information is always up to date. For example, article marketing through article directories is no longer an effective SEO strategy, neither is duplicate content on your website site or stuffing keywords into your content, aimed at the search engines.

In fact, if you ever want to check content for duplication you can use a free online tool Copyscape to see how much duplicate content your article contains and you can make the adjustments as necessary.

This is just some of the awesome information you will learn with Wealthy Affiliate. Best of all – it’s FREE to join.

Get Started

So if you want to learn how to build an online business, a business that will allow you to work from anywhere in the world and one that will make it possible for you to earn money in your PJ’s then take the wheel and get started NOW!

Take the wheel and take Wealthy Affiliate for a test drive, it costs you nothing to see if it’s for you.

Finally

If you liked this post ‘How to Write Great Website Content‘ please feel free to social share, leave a comment or ask any questions below;

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Oh, just one more thing…

Writing powerful copy is an art, a skill, that can make the difference between success and failure in almost any business. I do have a valuable eBook “Copywriting Strategies Explained“.

Inside I show you how you can prepare copy that will re-energize your own business.

This includes revealing all of my copywriting strategies so that you can also reap the benefits of this priceless skill, using that knowledge to generate increased sales of your products and/or services.

You can take a closer at the book here to find out how to write great website content.

How to Write Great Website Copy

Plus, If you want to know how to create an eBook online you may like to see this program here;

How to Create Profitable eBooks Online

There are also pages and posts you can visit packed with tips, advice and recommendations to useful tools and resources to shortcut your learning curve.

If you want to find out about getting ranked within Google then see my post here
If you want to know about getting traffic then see my post here
If you want to find out about video marketing then see my post here
If you want to find out about list building then see my post here
If you want to find out about niche marketing then see my post here
If you want a completely done for you internet business, then go here
If you want 300+ ‘How To’ video tutorials on working online then go here