THE GET RESPONSE REVIEW
The autoresponder GetResponse entered the email service provider scene in 1999. (A year after Aweber) Today, it’s still a major player in the autoresponder market and is popular amongst the larger list owners.
Here’s what you need to know
WHOSE IT FOR?
Almost anyone can use GetResponse from marketers to authors to business owners. One thing that sets them apart from many other service providers is that it’s also (like Aweber) affiliate marketing friendly. If you’re an affiliate marketer, then you’ll definitely want to put GetResponse on your list of potential email autoresponder providers.
Pricing starts at $15 for basic accounts and $49 for Pro accounts. While Get Response is in the middle of the pack when it comes to overal pricing, it’s on the low end when it comes to a larger number of subscribers and the higher end of the pricing range when it comes to low volume subscribers (but still cheaper than Aweber) As shown below from the selection of autoresponders we’ve reviewed here.
This makes GetResponse the best low cost Autoresponder for larger email lists.
Here’s the Breakdown of Pricing:
Just to let you know… There is a free trial available for 30 days that you can use to take the autoresponder GetResponse for a spin.
GET RESPONSE CORE FEATURES:
Most of the following core features are available in both the basic and Pro accounts, unless otherwise noted.
Take a look:
Schedule/drip sequence: Yes
Newsletter templates: Yes.
In fact, the GetResponse autoresponder has hundreds of newsletter templates that you can use to create a polished, professional image each time you send out an email and they have a wide varity of Newsletter Templates.
All the templates are “point and click” easy to use. And if you don’t like anuy of their designs GetResponse offers you the freedom to design your own form from scratch using their HTML editor.
No matter which option you choose, you’re in complete control.
Sign up forms:
Sign-up form templates: Yes. (Make that a huge yes!)
GetResponse is among the best in its class when it comes to sign-up form templates. Most other email service providers give you perhaps a dozen or so templates from which to choose. However GetResponse is different because they offer over 500 sign-up form templates that are designed for many different kinds of niches.
They also offer different kinds of sign-up form templates, such templates for:
- Newsletter opt-in.
- Event registrations.
- Feedback forms.
- Seasonal forms.
GetResponse also has a unique feature called “listbuilder apps,” which we didn’t find available through other email service providers. These apps let you create different types of sign-up forms, such as exit pop ups, scroll forms, shake boxes, and more.
All of this means that you can get your form up and ready to go in just minutes, even if you don’t know anything about design or coding.
Landing Page Templates:
Landing page? Yes. GetResponse gives you one landing page with a basic account, or unlimited pages with a pro account. Most email service providers don’t even offer this feature, much less offering unlimited pages.
Landing page templates? Yes. Another big yes! You’ll get access to hundreds of high-quality landing page templates.
As you can see, even this small sample above offers landing pages for a variety of uses and niches. Once again, you don’t need to know anything about coding or design. If you can click a mouse, you can get a professional landing page courtesy of GetResponse.
Confirmation email sent regardless of double opt-in or single opt-in? Yes.
API available? Yes.
Blog broadcast (RSS to email): Yes.
Import contacts without asking them to verify email again? Yes.
This means you’ll retain your list if you decide to transfer from another email service provider to Get Response. (Aweber doesn’t do this)
You can transfer to your GetResponse list to another provider.
Platform: GetResponse works well on a variety of platforms, including both web and mobile platforms (IOS, Android, iPad).
ADVANCED AUTOMATION FEATURES:
So what all do you need to automate your email marketing efforts? Below you’ll find some of GetResponse’s advanced features, as well as places where this platform is lacking…
List Segmentation: Yes
The autoresponder GetResponse lets you segment and mail to your list using a variety of conditions, including:
- When they joined the list
- Whether they’re still receiving the initial autoresponder sequence
- How they joined your list
- The last time they opened one of your emails
- The last time they clicked on a link in one of your emails
- According to some custom fields they completed when they joined your list.
For example, perhaps you collect extra information during subscription sign-up, such as the person’s gender. You can then narrowly target your email, such as sending out an email to all females who live in the United States who have completed the initial autoresponder sequence.
AUTOMATION RULES: YES
GetResponse automation lets you create “If-Then” rules. For example, perhaps you collect your subscriber’s birthdate information. You can then create a rule such as, “If it is a subscriber’s birthday, then send them this email that gives them a special discount coupon code.”
Split Testing: Yes
GetResponse has built-in tools to test the following components of your campaign:
- Subject line
- From field
- Time of day
- Day of week
You can choose how long to run your test, you can tell GetResponse how important a particular factor or goal is to you, and then you can do A/B split testing, click-throughs, and even Google Analytics.
You can then log into your dashboard to check metrics such as open rates and clicks.
GetResponse lets you further automate things by letting you choose whether to send the highest-responding message out automatically to the rest of the list.
SMS/Text Messaging: No
Visual Campaign Building Tools: No
Lead Scoring: No
INTEGRATION WITH 3RD PARTY APPS:
GetResponse integrates with over 100 apps, including the most popular applications such as Zapier, Shopify, PayPal, ClickBank, Amazon payments and many more.
EASE OF USE:
Here’s what the main GetResponse dashboard looks like:
It’s fairly user-friendly and intuitive as to where you need to click in order to perform a certain task. It’s definitely newbie-friendly, as you don’t need any previous experience or tech background to work with the interface.
If you run into any problems, GetResponse has extensive help documentation and videos to walk you through just about any task, plus you can also get in touch with a real person to help you out.
Which brings us to the next benefit…
GetResponse offers both live chatting and online support through a help desk. For fast help, use live chatting, as you’ll rarely wait more than a few minutes. If you use the Help Desk, you can generally expect a response within a couple hours during normal business hours.
GetResponse deliverability is good, as they say a 99% deliverability rate. That is one of the highest rates in the industry. We’ve done our own testing, and these stats seem to be accurate.
Here’s one other point to consider as you’re reviewing your options for an autoresponder…
GetResponse has a built in survey option. You don’t need to find another app to survey your subscribers. You can use this survey to segment your list, plus you can invite respondents to join your list if they’re not already subscribers.
Get Response Bottom Line:
- Templates. This includes lots of nice templates for newsletter, sign-up forms and landing pages.
- List-builder apps lets you choose from and create a variety of sign-up form types.
- User-friendly split-testing.
- Newbie friendly platform.
- Great reputation, especially in terms of deliverability.
- Very good pricing.
- Affiliate marketing friendly. This is one of the very few email services that not only encourage affiliate marketers to sign up, but they also work with them in the greater online marketing community.
- Good Support
- Advanced automation features are lacking. Not very powerful.
- Tagging isn’t available.
- List segmentation function needs to be updated.
All-in-all we like the autoresponder GetResponse because it’s very marketer friendly. Plus, you can use their APIs to get your subscribers automatically added to your list from places like JVZoo, Zaxaa, Lead Pages and so on. GetResponse is easy to use and offers a variety of advanced features that you can try for a full 30 days free.
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